In this episode Sophia covers two tech terms you'll hear if you build apps and sites: the back end and the front end. Most apps and sites need to have both to function.
Listen to this episode for a simple non-techie explanation of the back end and front end, what they do and who should build them. This is a useful episode for non-technical founders, product managers, designers and investors.
Learning notes:
Front end developers create computers that interact with humans. If you can see it, touch it or speak to it, it is a front end.
When you are working with a product team, the work cycle will go as follows:
A career in venture capital is lucrative and exciting. Yet, it is also hard to get into, and once you're in, staying successful isn't easy.
Sophia Matveeva spoke to Silicon Valley venture investor Nilesh Trivedi principal investor at J Ventures and Chicago Booth MBA.
They talked about what makes a good VC, the different pathways into venture capital and why many early stage VCs aren't as rich as you think. This is an especially useful episode for angel investors, VCs and founders.
Learning notes:
Product Management is one of the best ways for non-technical professionals to join the tech boom. But, making a career transition is hard and often you need experience to get experience.
For this episode, Sophia Matveeva spoke to Juliet Eysenck, Product Manager at The Telegraph Media Group. Juliet began her career in journalism and then transitioned into a tech role.
Juliet shared what the PM job entails and her very practical tips to help you transition into tech.
Learning notes:
Harvard Business School professor of AI and digital innovation Marco Iansiti talks about what AI is, how it gets made and how it impacts organisations. Listen to get a case study on Ant Financial and learn how AI adoption has accelerated during COVID.
Key learning points:
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In this episode tech entrepreneur and Chicago Booth MBA Sophia Matveeva covers what algorithms are, how they are made and when rubbish data creates rubbish algorithms. Hear how Amazon’s recruiting algorithm experiment went horribly wrong.
Don't let the term algorithm scare you. It's just another word for a set of rules.
Key learning points:
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Great design is at the centre of the apps and sites we love. Bad design can kill a product, even if the underlying technology is world class.
Knowing how to hire the right designer and work with them effectively is a key skill all product makers need to have to succeed.
Listen to this episode to learn from Jasper Squier, MD at Intergalactic, a creative technology agency, and Ben West, Co-Founder of Eventbase, which mobile apps for the world’s premium events.
Learning notes from this episode:
If you want to get more practical advice on how to hire designers and developers to make your idea come to life, get our ebook: How To Hire Your Product Team And Go From Idea To App: a guide for non-technical founders.
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In this episode Sophia Matveeva talks to Rags Vadali about what product management is, what PMs do and what you need to get a job in PM.
Rags Vadali has managed product at Google, Facebook and various start-ups, and like Sophia, has an MBA from Chicago Booth. This interview is an excerpt from a PM masterclass Rags taught on Tech for Non-Techies.
Learning points from this episode:
In this episode Sophia Matveeva covers the top five mistakes non-technical founders make, most of which she made herself.
The main five mistakes to avoid are:
To watch the full session on video and access learning notes, join the Tech for Non-Techies membership community. As a community member, you'll get:
Listen to learn how and why corporates acquire technology startups. Understand why traditional businesses like Lululemon buy technology companies like Mirror, what red flags corporates look out for and how to startups can prepare themselves for acquisition.
In this episode, Paul Cuatrecasas, a technology investment banker, who has advised on over 50 TMT M&A transactions worth over $25 billion, shares his insights on why tech startups get acquire. Paul is also the author of Go Tech, or Go Extinct.
Key learning points:
David Segura is a perfect example of how non-techies can thrive in technology. His first venture, Giant Media, was a native video advertising exchange which David sold for millions to an ad tech company backed by TPG & JMI in 2014. Since then David has invested in almost 50 startups, many of which have technology at their core.
In this interview, David talks about what he had to learn about tech as a non-technical founder, whether you need a co-founder and why learning to code is a waste of time.
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To watch the full session on video and access learning notes, join the Tech for Non-Techies membership community. As a community member, you'll get:
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