You’ve probably heard the term cloud computing, but like most non-techies, you’re not sure what it means. In this episode, you’ll learn what it is and how businesses use it to solve problems.
You’ll learn from DJ Johnson, who works at Microsoft Azure. DJ started his career as an NBA player and transitioned into a career in tech.
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Many investors view non-technical founders as more risky. Sometimes this is plain silly, but there are legitimate investor concerns that non-techie founders will make costly mistakes that technical founders will not.
The answer is not to learn to build the product with your bare hands, but to know enough about tech to have a product strategy and relate it to business goals.
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Product managers combine user perspectives, business needs and technology capabilities in one job. But, what they do day to day varies widely. In this episode, you’ll hear how what PMs do differs between Apple and Amazon from Souvik Bhattacharya, who has worked at both.
This episode is for product managers, founders, investors and those who want to understand tech companies from the inside.
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Every app and site is made up of lots of different tech tools and languages. Like a house, one part is built on top of another and they need each other to function. If one part of the structure breaks, the rest can fall down too.
These are called dependencies. To keep a product working, all the dependencies need to work together. This is part of the invisible work that software engineers do.
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Andi Govindia has gone through three accelerators on her start-up journey. This helped her build a business model, find co-founders and get her first major clients.
Andi leads Riviter, a visual search company that uses AI to predict fashion and beauty trends, and counts L'Oreal amongst its clients.
If you’re interested in entrepreneurship and how non-technical founders can succeed in tech, this one is for you.
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Hiring developers and designers to build your tech product is always risky, because as a non-techie, you're hiring people to do things you don't know how to do.
Is outsourcing more risky because you're far away from the team? Or is in-house more risky, simply because it usually costs more? Listen to this episode to find out.
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More money is entering venture capital today than ever before. This means more career opportunities for investors, and funding options for founders.
In this episode, you'll hear from Check Warner, parter at Ada's Ventures, and co-Founder of Diversity VC. Check talks about her career transition from advertising to VC, how the venture industry is changing and how that affects founders.
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Say hi to Check...
Why do some products go viral and others die a quiet death? The answer lies in growth hacking.
Growth hacking is a type of marketing that combines working on the product, which is an inside job, and working on promotion, which is an outside job. It is a new discipline born with the tech sector, and growing in popularity today.
Learning notes from this episode:
A growth hacking effort is always done by a multi-disciplinary team, and will often involve a product manager, a designer, a community manager, engineers, someone with a marketing or PR background, and maybe a data scientist.
Traditional marketing is outside facing: billboards, TV ads and articles in the press. Growth hacking is different because it looks at the inside of the product, and adjusts it to grow users and revenue.
Neither life nor business are linear. Startups often pivot their business models several times to find product market fit, just as we try out different careers.
In this episode, you’ll hear from Hannah Feldman, the CEO and co-founder of Kidadl, which helps families do fun and useful things with their kids.
Hannah is a non-technical founder of a digital business. She began her career as a corporate lawyer, then worked in banking, and then with Dragon Den’s James Caan before transitioning into tech entrepreneurship.
Her company, Kidadl also went through pivots before it found product market fit during the Covid shutdowns. Whether you want to build a business or transition into a career in tech, this is a great episode to learn from.
Learning notes from this episode:
“The business strategies employed by highly successful start-ups and the career strategies employed by highly successful individuals are strikingly similar," says Reid Hoffman in his book The Startup of You.
If you want to have a great career in tech as non-techie, but don’t know how to get started, this episode is for you.
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