Before the advent of the iPhone, Logitech was a boring but successful company, making $2 billion per year. They made functional but ugly computer mice at affordable prices.

But when the world moved from PC to mobile, its revenues tanked and its future looked bleak.

The board knew they had to make...

"You can design your work life as an employee or a business owner. Design thinking is for people like you, whether you receive the paycheck or sign the paycheck," Bill Burnett, Stanford School of Design.

In this episode you will learn how to use Design Thinking to make decisions and move towards...

Design Thinking, first developed at Stanford, is the strength behind tech companies like Airbnb and Snap. Great design was the foundation of Apple and Steve Jobs's obsession.

Design Thinking is a methodology for making decisions, and knowing when to pivot and when to preserve.

You can design...

Why do you keep checking your phone, even when you’re trying not to? It's because the apps on your phone use the Hook Model. described by Nir Eyal in his book Hooked: How to Build Habit-Forming Products.

To learn how apps like Instagram, LinkedIn and Vivino keep us coming back to our...

When an app has too many features and pop ups, most users get confused and frustrated. This is feature creep: when the product’s core functionality becomes hidden in too many options and things to do.

Feature creep happens when a team is determined to stay productive, but loses sight of its...

Design is often at the core for why products go viral or flop. But, how can you tell good design from bad right at the start? How do you hire the right people and avoid costly mistakes?

That’s what you’ll learn on this episode.

Learning notes:

• User experience designers, not...

”Most people make the mistake of thinking design is what it looks like. People think it's this veneer — that the designers are told, 'Make it look good! ' That's not what design is. It's not just what it looks like and feels like. Design is how it works,” - Steve Jobs 

In...

If you have an idea for a new product in a traditional business, you will probably have to work on an extensive plan before you do anything else.

This is not how it works in tech companies. When the likes of Airbnb and Slack bring new apps or features to market, they use the Sprint Method. It is...

“Follow effective action with quiet reflection. From the quiet reflection will come even more effective action” - Peter Drucker. 

As 2021 comes to a close, it's useful to reflect on what worked, what didn't and how your industry evolved. 

In this episode, you'll hear from ...

95% of new products fail, according to Harvard Business School professor Clayton Christensen. But, usually this isn't because they are badly made, but because they don't solve the right problem.

Before you delve into product development, define the problem you are solving. In this episode, you'll...

Making a prototype is a key step in your journey in bringing your tech idea  to life. Begin with UX research, which we covered in last week’s episode.

With your research done, it’s time to move on to making a “fake product," which you will test with real...

The prototyping process is the first step in the product development journey. To go from idea to live app, site or algorithm, you need to test it with target users.

A good prototype can get you funding, but more importantly, it can show you whether the concept is worth pursuing in the first...