Design is not just what it looks like and feels like. Design is how it works - Steve Jobs
Great design is vital if you want your app or site to succeed. Having great code is meaningless if your users cannot understand how your product works, or simply don't enjoy using it. Intuitive and easy to use design lies at the heart of tech giants like Facebook and startups like Peanut. A career in UX design is also a great way for non-technical professionals to participate in the tech boom.
Watch this video to learn from Sang Valte, Design Standards Board member at General Assembly and ex-Head of Design at leading multinational UX agency Tigerspike.
This session is presented by Sophia Matveeva, Enty founder, Forbes contributor and Chicago Booth MBA (seen in Financial Times, Wall Street Journal etc). Say hi to Sophia on Twitter https://twitter.com/SophiaMatveeva...