182. What Business Leaders need to learn from industrial design

design thinking innovation product management ux design Dec 20, 2023

Design methodologies help businesses make more money and build products users love.

Learn how this works from industrial designer and YouTube star John Mauriello.

In this episode you will learn:

  • What industrial design is
  • Why design thinking helps companies succeed
  • What a user interview should be like (and why founders are really bad at them)
  • Why technical founders tend to ignore the user of their product (to their detriment)
  • Why digital designers are nicer people than industrial designers

Check out Design Theory, John Mauriello's popular YouTube channel.


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  • Lead digital transformation in established businesses
  • Create tech businesses as non-technical founders
  • Pivot into careers in venture capital

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