Before the advent of the iPhone, Logitech was a boring but successful company, making $2 billion per year. They made functional but ugly computer mice at affordable prices.
But when the world moved from PC to mobile, its revenues tanked and its future looked bleak.
The board knew they had to make...
In just the first half of 2023, the Sweat with Kayla app recorded over $77 million in revenue. Without an engaged community, this success would not have been possible.
A well managed community can help a business grow revenue, attract new customers and create a product that users love.
Learn...
Gamification helped Dropbox grow its user base by 3900% in 15 months. This is why Business Leaders must know how gamification engines work & how to use them.
Listen to this 20 minute episode to learn:
- What gamification is
- When using it is imperative, and when it's just a nice to have
- Case...
Traditional industries, like banking, FMCG, and real estate have a fundamental difference to tech companies. If you do not understand this difference, or under-estimate it, you will not be able to thrive in digital transformation or work with tech start-ups.
In this episode you will...
To succeed in the Digital Age, traditional business skills are no longer enough. Business Leaders need a new skillset: Digital Leadership.
This doesn't mean learning to code or taking a Python course. (Thank God!)
Instead, it means learning how to collaborate effectively with developers and data...
Listen to this episode to get Sophia Matveeva's recommendations to hone your digital mindset.
In this episode, you'll hear the top lessons from each book and why they matter.
- The beginners' guide: Swipe to Unlock: The Insider’s Guide to Tech and Business Strategy
- Listen to this...
"You can design your work life as an employee or a business owner. Design thinking is for people like you, whether you receive the paycheck or sign the paycheck," Bill Burnett, Stanford School of Design.
In this episode you will learn how to use Design Thinking to make decisions and move towards...
Technology has disrupted power dynamics, and led otherwise smart and rational people to suspend disbelief, lose control and destroy value.
To have a truly successful career, you need to understand power dynamics: when to hold on to control and when to cede it.
In this episode, you will hear:
- How...
Tech and advertising are intertwined: ads is where Big Tech makes most of its money. Learn about the biggest trends in tech from the Cannes Lions Festival of Creativity.
You'll hear about developments and trends at Twitter, Meta and TikTok, as well as see what overhyped tech is behind us and what...
According to McKinsey, 70% of digital transformations fail to meet their goals. And yet, these multi-million dollar projects remain a priority for every major CEO.
In this episode, you'll learn from Matthew Domo about why these projects fail and what to focus on to make them succeed. (Clue:...
ChatGPT reached 100 million users in just 2 months after launch, and generative AI has already changed how many professionals do their jobs today. But, how has it already changed business and how will it impact the economy?
In this episode, you will hear from Professor Avi Goldfarb, co-author of...
There is no template for pricing apps or Software as a Service products, because each product is always a solution to a problem. Some problems are more important than others, and some are harder to solve.
But, you can use frameworks to decide what price to launch and how to iterate.
In this...
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