If you're a non-technical founder or leader, you might find developers frustrating to work with.

(They also think the same thing about you)

Developers resist quick changes, seem annoyed by status meetings, and always want the most expensive equipment.

That's not because they are prima donnas.

Every time you see Login with Facebook or Pay with Paypal on an app, you’re seeing a tech tool called an API.

This tool allows companies to make millions of dollars, reach billions of people, and collect valuable data, if you use it strategically.

Listen to this episode to learn what APIs are a...

No code tools can help you build an app for just 1% of the cost that you would pay developers.

Amazing! But how do you know which no code tools to use?

Listen to this episode to find out.

In this episode, you will learn:

• The four questions you need to answer to help you choose the right No Cod
...

If you have an idea for an app or a tech business, but no tech skills to build it, this episode is for you.

You will hear from Natalie Kaminski, founder of Jet Rockets, whose development company works specifically with non-technical founders.

In this episode, you will learn: 

• what insights non-...

The online gaming market is HUGE. Revenue in the online games market is projected to reach US $26.1 billion in 2023. Games developers have also had to solve some of the toughest problems in tech.

And yet, the gaming sector does not receive as much attention in the press as other sectors like fint...

Apps and algorithms are like bathroom redesigns and subway station refurbishments. Over budget and over deadline.

Listen to this episode to learn why this happens and what to do about it. 

Listen to 119. Why smart leaders expect the unexpected from software updates for more on this topic.

L...

Cloud computing powers most of the digital services you use today. Listen to this podcast episode to learn what it is and why it matters.

Learning notes from this episode:

• The cloud computing is expecting huge growth: the total cloud computing market is estimated to be reach $1,614 by 2030 from
...

To lead in the Digital Age, you need a network of developer friends. They can help you understand the latest tech trends and decipher jargon.

But to build the right network, you need to act intentionally. Don’t just hunt down anybody who has ever taken a python course.

There are two types of devel...

Software updates can have weird unintended consequences that the company doesn't even know about. Existing features that worked perfectly can stop working, leading to lost revenues and annoyed customers.

Listen to this episode to learn why this happens and how non-technical leaders deal with it whe...

When an app has too many features and pop ups, most users get confused and frustrated. This is feature creep: when the product’s core functionality becomes hidden in too many options and things to do.

Feature creep happens when a team is determined to stay productive, but loses sight of its strateg...

Developers don't work in the same ways as non-technical professionals. If you don't know how to work with developers, you can waste thousands of dollars and get very frustrated, as you'll see from the story Sophia shares on this week's episode.

Learning notes from this episode:

• A feature canno...