Co-founder conflict is one of the top reasons startups fail. And even when it does not kill the company, it can put it at serious risk, distract from building, and make founders miserable in the process.

This episode is for anyone working with tech startups — as a founder, team member, investor ...

How much does it cost to build an app?

Is my agency ripping me off?

How do I know if what they built is any good?

Am I being too demanding — or not demanding enough?

Every non-technical founder is terrified when they start working with developers. If you don't have a background in tech, you d...

Tope Awotona had no co-founder, no coding ability, and three failed startups behind him. None of that stopped him — today, Calendly is worth $3 billion, used by over 20 million people in 230+ countries, and adopted by 86% of the Fortune 500.

In this episode, I break down exactly how a non-techni...

The number of non-technical founders running billion-dollar companies increased four times between 2013 and 2023. Not because the technology got easier — though it did.

But because investors finally figured out that the person who can sell, build relationships and spot a market opportunity is of...

Many non-technical founders don't lose money in one big mistake — they lose it in four small stuck points that all feel completely reasonable at the time.

In this episode, Sophia walks through the four questions that reveal exactly where you're getting stuck, why it's a knowledge gap and not a p...

If building products isn't your competitive advantage anymore, then what is?

Listen to this episode to find out.

AI means that everyone can now build (and everyone can copy).

So to succeed today, you need something un-copyable.

Listen to this episode to learn:

• Why speed to build is now the
...

A security agency tested 5,000 apps built with Lovable, Replit, Base44 and Netlify. Every single one had vulnerabilities — including apps that were live, charging customers, and handling personal data.

Sophia Matveeva is joined by Rags Vadali — former Google engineer, Meta product lead who launc...

The internet is full of people telling non-technical founders which AI tool to use to build their product. Lovable. Claude Code. Cursor. The list grows every week.

But the tool is almost never the real problem.

In this episode, Sophia Matveeva cuts through the noise to help you figure out exact...

Six years of building a global business teaches you things no business school will.

What actually drives revenue. What wastes your time.

What you wish someone had told you before you started.

In this episode, Sophia Matveeva shares the six lessons that have shaped how she built Tech for Non-Te...

This episode comes from Sophia's recent appearance on Scott Ritzheimer's Start, Scale and Succeed podcast — and it's one of the clearest walkthroughs of the Tech for Non-Techies methodology she has ever given on another show.

If you have a great idea but no technical background, this is where to...

If you're thinking about joining Tech for Non-Technical Founders, this episode is for you.

In this episode, I walk you through exactly what you'll be doing for the next 6 weeks—and where your app, platform, or marketplace will be by the end of February.

When you listen to this episode, you will...

It is harder to raise funding as a non-technical founder as a non-technical one.

Some of this is silly stigma, but some of it is reasonable risk awareness.

Investors aren’t worried that you can’t code.

They are worried you’ll burn through their money because you don't know how to get a tech ...