The biggest difference between business to business and consumer facing ventures is how they grow. The growth curve and costs of B2B vs B2C growth is what surprises (and sinks) many start-ups.
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Today, I’m doing something a bit different. As our smart community grows, I know that some of you might not know much about me, my story or how I got into this tech thing.
That’s why today, I’m sharing a little bit about me.
I’m sharing this with you so that you can see that the confusion you feel about tech, or the fear that your lack of tech knowledge will be discovered, does not have to be your permanent reality. I want you to see from my example that there are many more opportunities for you than you probably think.
You will also learn what not to wear when riding a camel.
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Would you leave a high flying career in advertising to set up an adult content site? Most people wouldn't, but Cindy Gallop is not most people.
After leading one of the world's top advertising agencies, BBH in the United States. Cindy decided to try her hand at tech entrepreneurship. Her venture, Make Love Not Porn, is in the new category of "social sex" and aims to revolutionise how people talk, share and watch sex.
As a non-technical founder of an adult content business, Cindy had to learn how to work with developers, get users despite being banned by advertisers and create a troll free online environment.
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Design is often at the core for why products go viral or flop. But, how can you tell good design from bad right at the start? How do you hire the right people and avoid costly mistakes?
That’s what you’ll learn on this episode.
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Creating a successful business is a huge feat, but even founders with profitable exits struggle when they first break into tech. Bryan Clayton co-founded Greenpal, the Airbnb for lawn mowing, after he sold his first business. But, his first business was a landscaping company, which meant that even as an experienced entrepreneur, he was a newbie in tech.
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Money isn’t enough to hire the best product teams. If you want to hire great people to build your product, you need to convince them that your vision has potential. To do this, techies and non-techies alike need to come prepared.
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The number of technology oriented jobs is predicted to rise to 190 million in 2025, according to Microsoft. But, if you're a non-techie, how do you get in on that?
In this episode, you'll hear how three people transitioned into successful careers and tech, and learn how to apply their tactics to your career transformation.
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Many investors view non-technical founders as more risky. Sometimes this is plain silly, but there are legitimate investor concerns that non-techie founders will make costly mistakes that technical founders will not.
The answer is not to learn to build the product with your bare hands, but to know enough about tech to have a product strategy and relate it to business goals.
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Andi Govindia has gone through three accelerators on her start-up journey. This helped her build a business model, find co-founders and get her first major clients.
Andi leads Riviter, a visual search company that uses AI to predict fashion and beauty trends, and counts L'Oreal amongst its clients.
If you’re interested in entrepreneurship and how non-technical founders can succeed in tech, this one is for you.
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Hiring developers and designers to build your tech product is always risky, because as a non-techie, you're hiring people to do things you don't know how to do.
Is outsourcing more risky because you're far away from the team? Or is in-house more risky, simply because it usually costs more? Listen to this episode to find out.
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