Most founders dive straight into building — features, user flows, no-code tools — before they’ve nailed the strategy that actually drives traction: brand.

In this episode, Sophia Matveeva shares why brand must come before product, especially for non-technical founders building tech-enabled busin...

Analysis paralysis is BORING. And it doesn't get you results.

Most founders think they fail because of the market, the product, or the pitch.

But the real killer is a slow mindset.

In this episode, Sophia Matveeva shows you why bad work beats perfect ideas — and how shifting your mindset ca...

If you’re building a tech product but don’t have a technical background, this episode will save you months of wasted time and thousands in unnecessary spend.

In this re-release of one of our most popular early episodes, Tech for Non-Techies founder Sophia Matveeva shares the 5 biggest mistake...

From accelerators to corporate venture capital, most startup support structures fail to deliver. Investor and entrepreneur Andrew Ackerman explains why — and what founders and corporates should do instead.

With over 70 investments and hundreds of founders mentored, Andrew brings rare perspect...

Want to become a better tech innovator while you sit on a beach?

In this episode, Sophia Matveeva shares four podcast episodes you can learn from through osmosis—and enjoy every minute of it.

You will learn:

• Why Netflix’s original CEO got fired by his co-founder—and what that says about st

  ...

The more technology you put into your product, the worse it can get.

In this episode, Sophia Matveeva talks with Zahra Almahoozi, founder of DARB and recent graduate of the Tech for Non-Technical Founders program in Bahrain.

Discover how Zahra's "less is more" approach helped her build a startu...

Here are the listener questions Sophia Matveeva answers in this episode:

• What should I be asking in product meetings if I don’t have a technical background?
• I’m leading a digital transformation initiative, but my tech team keeps telling me things take longer than expected. Should I push back?
...

Start-up failure is never pleasant, but did you know you can actually make more money and be more successful as a result?

In this candid, no-nonsense episode, you'll learn exactly what to do when your venture doesn't make it.

This episode is for you if you:

• Run a company
• Are thinking of sta
...

If you're a non-technical founder or corporate innovator, you've likely heard the myth: venture capital is exclusively for bankers or coders.

Promise Phelon shatters this misconception completely.

In this episode, Promise shares how she used her experience as a non-technical founder to become a...

Do you really need a co-founder? There's intense pressure in the startup world to find co-founders, but the data tells a surprising story.

MIT research shows that solo founders are actually more than twice as likely to succeed compared to teams, while Harvard research reveals that 65% of high-po...

Want to know how Apple turns technical features into stories that make people line up around the block for new products?

In this episode you will learn the 3 step product storytelling framework that transforms complex features into benefits users love.

Every successful tech company has mastered...

Think AI is just about adding chatbots to your business?

Think again.

In 2024, AI has completely transformed who can build tech companies and how they're funded - but there's also dangerous hype that's already landing companies in legal trouble.

We're in what economists call 'The Middle Times ...