Most founders dive straight into building — features, user flows, no-code tools — before they’ve nailed the strategy that actually drives traction: brand.

In this episode, Sophia Matveeva shares why brand must come before product, especially for non-technical founders building tech-enabled busin...

Analysis paralysis is BORING. And it doesn't get you results.

Most founders think they fail because of the market, the product, or the pitch.

But the real killer is a slow mindset.

In this episode, Sophia Matveeva shows you why bad work beats perfect ideas — and how shifting your mindset ca...

If you’re building a tech product but don’t have a technical background, this episode will save you months of wasted time and thousands in unnecessary spend.

In this re-release of one of our most popular early episodes, Tech for Non-Techies founder Sophia Matveeva shares the 5 biggest mistake...

What does it really take to build a tech ecosystem that endures — beyond PR launches and startup grants?

In this episode, Sophia Matveeva shares hard-won insights from working with governments, corporates, and investors on the frontlines of global digital transformation.

Whether you’re funding...

Phil Knight spotted better running shoes in Japan — and turned that insight into Nike, one of the world’s biggest brands.

In this episode, you'll learn how thinking internationally sparks breakthrough ideas — and how to build a global edge into your career and business.

This episode is for you ...

The more technology you put into your product, the worse it can get.

In this episode, Sophia Matveeva talks with Zahra Almahoozi, founder of DARB and recent graduate of the Tech for Non-Technical Founders program in Bahrain.

Discover how Zahra's "less is more" approach helped her build a startu...

Here are the listener questions Sophia Matveeva answers in this episode:

• What should I be asking in product meetings if I don’t have a technical background?
• I’m leading a digital transformation initiative, but my tech team keeps telling me things take longer than expected. Should I push back?
...

Some "Heads of Innovation" are glorified event planners while others transform entire businesses.

In this episode, you'll learn how to identify which type of innovation leader you're dealing with and what that means for your career or business.

This episode is for you if you:

• Want to pursue
...

Cryptocurrency is becoming a bigger financial and political force in our world, especially after Donald Trump's return to the White House.

This is why smart people who want to have an impact in the world need to learn about it.

But, learning about crypto is difficult, because the loudest voices...

Think AI is just about adding chatbots to your business?

Think again.

In 2024, AI has completely transformed who can build tech companies and how they're funded - but there's also dangerous hype that's already landing companies in legal trouble.

We're in what economists call 'The Middle Times ...

Think Silicon Valley was built by brilliant founders and venture capital? Think again.

Governments have been the secret force behind every major tech breakthrough - and understanding this could be crucial for your success, whether you are an innovator or an investor.

Economist Mariana Mazzucato...

Every time a founder with a hardware idea comes to me for advice, I tell them they're choosing one of the toughest paths in tech.

But sometimes, that path leads to trillion-dollar success stories.

In this episode you'll learn from three stories of hardware innovation: Apple, Tesla and Nvidia.

App...