Welcome to the Tech for Non-Techies podcast

If you have an idea for an app or a tech business, but no tech skills to build it, this episode is for you.

You will hear from Natalie Kaminski, founder of Jet Rockets, whose development company works specifically with non-technical founders.

In this episode, you will learn: 

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Design Thinking, first developed at Stanford, is the strength behind tech companies like Airbnb and Snap. Great design was the foundation of Apple and Steve Jobs's obsession.

Design Thinking is a methodology for making decisions, and knowing when to pivot and when to preserve.

You can design...

The online gaming market is HUGE. Revenue in the online games market is projected to reach US $26.1 billion in 2023. Games developers have also had to solve some of the toughest problems in tech.

And yet, the gaming sector does not receive as much attention in the press as other sectors like...

Product makers know how to make a product. But technologists do not know whom the product is for and what their aim is.

When it comes to working with the tech product team, a business leader's job is to represent the user and their needs.

Listen to this episode to hear three key insights...

Some technologies lose businesses money and put off their customers. So why do businesses use them?

The technical term is shiny object syndrome! We waste money and make bad decisions when we forget that technology is a tool, not an end in itself,.

The role of a true Digital Leader is to discern...

Dr Marilyn Sandor is the founder of GoodCheckUp, a telehealth app that gives you dental care whenever, wherever. But her success story came out of a crisis: when Covid struck, she had to shut down her dental clinic, thus losing her income and leaving her patients in the lurch.

Not one to sit...

Apps and algorithms are like bathroom redesigns and subway station refurbishments. Over budget and over deadline.

Listen to this episode to learn why this happens and what to do about it. 

Listen to 119. Why smart leaders expect the unexpected from software updates for more on this topic.

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Most products brought to market fail. Tech Entrepreneur Ash Maurya says this is "not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product."

Maurya is the author of Running Lean: Iterate from Plan A to a Plan that works, and...

If you are not a developer or a data scientist, you don’t know what you don’t know about  tech. This is a very uncomfortable feeling, especially for high achievers, who were trained to believe that success meant knowing everything.

Listen to this episode to hear five tips on...

Despite the many press releases touting Silicon Valley's diversity efforts, the majority of funding from this innovation will still go to white males in 2023. 

While this reality is not what many of us want, it is an opportunity for investors and innovators to capture overlooked...

The biggest gains and innovations will come from digital technologies in healthcare in 2023.

Big Tech firms have already entered healthcare, with Amazon buying One Medical and launching Amazon Clinic in 2022. But, healthcare tech innovation is happening across the board: from start-ups to...

There is plenty of hype about AI, but most organisations are still using old precesses to make decisions.

We are  in the Between Times: "after AI's clear promise and before its transformational impact," as described in the book Power and Prediction: the disruptive...