The Design Thinking market is growing and Logitech's ex CEO Bracken Darrell credits it with increasing shareholder returns 10 times. 

But, Design Lead Caoimhe Kelly believes Design Thinking doesn't fully encompass what a designer does.

She says that to invent a new product or launch a...

The Design Thinking market is predicted to grow 5x more than the US economy in 2024. This is because C Suite decision makers are choosing to buy design thinking and innovation services.

Listen to this episode to learn how to make the most of this trend for your careeer, whether you're a...

Digital transformation and AI are going to continue being a top priority for most CEOs this year. But, 70% of these expensive projects fail to meet their goals, according to McKinsey.

Listen to this episode to learn what will continue hampering digital transformation efforts in 2024, and what you...

Design methodologies help businesses make more money and build products users love.

Learn how this works from industrial designer and YouTube star John Mauriello.

In this episode you will learn:

• What industrial design is
• Why design thinking helps companies succeed
• What a user interview...

The app economy is projected to grow 4x faster than the US economy. This means opportunities for innovators, investors and the professional services that support the app ecosystem.

Listen to this episode to learn the fundamental differences between the Apple App Store and the Android ecosystems,...

“A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem” - Don Norman. 

Don Norman was Apple's first user experience architect and is revered for his expertise in design, usability engineering, and cognitive...

Here are Sophia Matveeva's top four podcast picks to help you learn how tech is changing business and the economy. This is a selection of the most jargon-free shows, where the hosts don't assume you've worked at AWS for a decade.

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Before the advent of the iPhone, Logitech was a boring but successful company, making $2 billion per year. They made functional but ugly computer mice at affordable prices.

But when the world moved from PC to mobile, its revenues tanked and its future looked bleak.

The board knew they had to make...

In just the first half of 2023, the Sweat with Kayla app recorded over $77 million in revenue. Without an engaged community, this success would not have been possible.

A well managed community can help a business grow revenue, attract new customers and create a product that users love.

Learn...

Gamification helped Dropbox grow its user base by 3900% in 15 months. This is why Business Leaders must know how gamification engines work & how to use them.

Listen to this 20 minute episode to learn:

• What gamification is
• When using it is imperative, and when it's just a nice to have
• Case...

To succeed in the Digital Age, traditional business skills are no longer enough. Business Leaders need a new skillset: Digital Leadership.

This doesn't mean learning to code or taking a Python course. (Thank God!)

Instead, it means learning how to collaborate effectively with developers and data...

How is generative AI different from standard AI? How can you tell lasting innovation from the hype? 

Listen to this episode to find out. You will learn from Jamie Cattell, Global Managing Partner, Enterprise Strategy at IBM Consulting. Before joining IMB, Jamie was a partner at McKinsey...