185. What companies will get wrong in digital transformation in 2024 Jan 10, 2024

Digital transformation and AI are going to continue being a top priority for most CEOs this year. But, 70% of these expensive projects fail to meet their goals, according to McKinsey.

Listen to this episode to learn what will continue hampering digital transformation efforts in 2024, and what you...

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182. What Business Leaders need to learn from industrial design Dec 20, 2023

Design methodologies help businesses make more money and build products users love.

Learn how this works from industrial designer and YouTube star John Mauriello.

In this episode you will learn:

  • What industrial design is
  • Why design thinking helps companies succeed
  • What a user interview...
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181. Why the best apps go on Apple first Dec 13, 2023

The app economy is projected to grow 4x faster than the US economy. This means opportunities for innovators, investors and the professional services that support the app ecosystem.

Listen to this episode to learn the fundamental differences between the Apple App Store and the Android ecosystems,...

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180. Business & product lessons from Don Norman Dec 06, 2023

A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem” - Don Norman. 

Don Norman was Apple's first user experience architect and is revered for his expertise in design, usability engineering, and cognitive...

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179. Top 4 tech podcasts for Business Leaders Nov 29, 2023

Here are Sophia Matveeva's top four podcast picks to help you learn how tech is changing business and the economy. This is a selection of the most jargon-free shows, where the hosts don't assume you've worked at AWS for a decade.

Listen here on Apple

Listen here on Spotify

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178. How Logitech grew profits 4x in 3 years Nov 22, 2023

Before the advent of the iPhone, Logitech was a boring but successful company, making $2 billion per year. They made functional but ugly computer mice at affordable prices.

But when the world moved from PC to mobile, its revenues tanked and its future looked bleak.

The board knew they had to make...

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176. How community management helps tech companies win Nov 08, 2023

In just the first half of 2023, the Sweat with Kayla app recorded over $77 million in revenue. Without an engaged community, this success would not have been possible.

A well managed community can help a business grow revenue, attract new customers and create a product that users love.

Learn...

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175. How to use gamification to grow revenue, reduce churn & get new customers Nov 01, 2023

Gamification helped Dropbox grow its user base by 3900% in 15 months. This is why Business Leaders must know how gamification engines work & how to use them.

Listen to this 20 minute episode to learn:

  • What gamification is
  • When using it is imperative, and when it's just a nice to have
  • Case...
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168. 5 tech concepts every Business Leader needs to know Sep 13, 2023

To succeed in the Digital Age, traditional business skills are no longer enough. Business Leaders need a new skillset: Digital Leadership.

This doesn't mean learning to code or taking a Python course. (Thank God!)

Instead, it means learning how to collaborate effectively with developers and data...

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165. AI hype vs lasting innovation with Jamie Cattell, Partner at IBM Aug 22, 2023

How is generative AI different from standard AI? How can you tell lasting innovation from the hype? 

Listen to this episode to find out. You will learn from Jamie Cattell, Global Managing Partner, Enterprise Strategy at IBM Consulting. Before joining IMB, Jamie was a partner at McKinsey...

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164. Use Design Thinking to solve ANY problem Aug 16, 2023

"You can design your work life as an employee or a business owner. Design thinking is for people like you, whether you receive the paycheck or sign the paycheck," Bill Burnett, Stanford School of Design.

In this episode you will learn how to use Design Thinking to make decisions and move towards...

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163. Innovation vs Tradition Aug 09, 2023

When should you innovate and when should you honour tradition?  The luxury industry answers this question all the time. 

Luxury businesses like Louis Vuitton have been around since the 1800s, but have found a way to thrive in the Digital Age. In this episode, you will learn how...

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