180. Business & product lessons from Don Norman

book club design thinking innovation Dec 06, 2023

A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem” - Don Norman. 

Don Norman was Apple's first user experience architect and is revered for his expertise in design, usability engineering, and cognitive science. 

Listen to this episode to learn the most important lessons from his best known book: Design of Everyday Things

You will learn:

  •  How to use the 5 why process to understand what the problem really is
  •  Why human error doesn’t really exist
  •  Why marketing and product development can be warring factions

Join our January workshop & get Early Bird pricing:

Design 2024 to be Your Best Year Yet


Listen here on Apple

Listen here on Spotify


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(Image by Jordan Fischer and Tech for Non-Techies)

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