About

Executive Education for the Digital Age

Tech for Non-Techies is a boutique professional services firm helping governments, corporates and executives succeed through education strategy and programming.

In an age when even your coffee shop has an app, every company is a tech company. This means that to succeed today, every ambitious professional needs to Speak Tech.

Speaking tech is not the same thing as doing tech.

It means learning how to collaborate with technologists, ask the right questions and align business goals with technology strategy.

We do not teach people to code, because we do not believe that this will bring the best ROI for most professionals today.

Digital Transformation

Get ROI on your digital transformation spend by up-skilling your teams.

Professional services

Get tech clients as a lawyer, accountant or a market. Speak tech and understand your clients.

Tech companies

Foster collaboration between the people who make the product and the people who sell the product.

Book a call with our team

Meet our Team

Sophia Matveeva

Founder and CEO of Tech for Non-Techies, trusted by Oxford University, Microsoft, Techstars, and the Royal Bank of Canada.

As a non-technical founder herself, Sophia co-created apps and algorithms, raised investment, and learned first-hand what it takes to succeed in tech without coding.
Today, she helps non-technical founders turn ideas into real products and helps enterprises and governments build technology fluency — so leaders can better understand their tech clients, partners, and the innovation economy.

Sophia has lectured at Oxford, London Business School, and Chicago Booth, and her work has been featured in the Financial Times, Harvard Business Review, and Forbes.

Rags Vadali

Product Leader who launched Instagram filters to 600 million people.

Over 17 years at Google, Meta, and six startups, he has led zero-to-one products and shipped features to hundreds of millions of users.

These include founding the YouTube Partner Program, launching Click-to-WhatsApp ads at Meta, and bringing AI Effects to Instagram.

He is focused on helping teams validate ideas and build product experiences before writing production code — exactly what innovation ecosystems need right now.