Hi! I'm so glad you're here

My name is Sophia Matveeva. I had no technical background when I launched my tech startup during my MBA studies at Chicago Booth. I'm here to share what I learnt along the way to build tech products and succeed in tech as a non-technical professional.

 

From PR to Tech

When I got the admissions letter from Chicago Booth, I thought this would be my guaranteed entrance into the high flying world of business. This may have been true if I had taken the corporate route, but it was not true for starting a tech platform from scratch.

Technical founders are sought after, but in my case, it was my PR and marketing background that ended up making the biggest difference to my startup. I used my PR skills to get investment, grow a team and create a revenue generating, growing business.

As a non-technical founder, I have had to learn how to build and analyse digital products, lead technical teams and hire & fire developers. I believe it is not only possible but desirable for people without computer science backgrounds to create digital products, so we can all benefit from diversity of thought and have fun, useful new tech.

Creating something new is hard enough (I know!), and I want to make it easier for the people I work with.

Let’s rise together!

Placeholder Image
Placeholder Image

New Venture Challenge

Advised the Chicago Booth New Venture Challenge. Ranked US #1 academic accelerator.

Placeholder Image

Microsoft x London College of Fashion Incubator

Advised exclusive fashion tech incubator on new AI venture.

Tech for Non-Technical Founders

Discover how apps and sites are made, boost your skills and make 2020 your most exciting year yet.

Check out the course
Placeholder Image

Lucia Marin Fabian,

Founder of Loop

I attended Tech for Non-Technical Founders and it helped me understand all the aspects involved in developing an app, and helped me get investment to build my first prototype.

Sophia explained everything in a very clear and simple way. I couldn’t recommend this workshop highly enough

Placeholder Image

Fru Bekefi, Second Home, Community & Innovation Programme Manager 

Sophia’s ‘What non-technical founders really need to know about tech’ is excellent. Expect lots of actionable insights on what you need to know (hint, you won’t need to code) and how you can learn to work with developers and technical co-founders.

You’ll end up saving years in trial, error and making your own mistakes.

Placeholder Image
Placeholder Image
Placeholder Image
Placeholder Image
Placeholder Image
Placeholder Image
Powered by Kajabi