About

Executive Education for the Digital Age

Tech for Non-Techies is a boutique professional services firm helping governments, corporates and executives succeed through education strategy and programming.

In an age when even your coffee shop has an app, every company is a tech company. This means that to succeed today, every ambitious professional needs to Speak Tech.

Speaking tech is not the same thing as doing tech.

It means learning how to collaborate with technologists, ask the right questions and align business goals with technology strategy.

We do not teach people to code, because we do not believe that this will bring the best ROI for most professionals today.

Digital Transformation

Get ROI on your digital transformation spend by up-skilling your teams.

Professional services

Get tech clients as a lawyer, accountant or a market. Speak tech and understand your clients.

Tech companies

Foster collaboration between the people who make the product and the people who sell the product.

Book a call with our team

Meet our Team

Sophia Matveeva

CEO & founder of Tech For Non-Techies, an education and executive coaching company.

Sophia has contributed to the Harvard Business Review, Financial Times, The Guardian and Forbes on entrepreneurship and technology, and hosts the top rated Tech for Non-Techies podcast.

Tech for Non-Techies teaches non-technical professionals how to Speak Tech and succeed in the Digital Age through corporate & individual training programs.

As a non-technical founder, Sophia has co-created apps and algorithms that have been used by thousands, won App of the Day by Mashable, and were featured by Inc, the BBC and more.

She has also guest lectured at the University of Chicago, London Business School, and Oxford University, and led the Blackstone x Techstars accelerator at the University of Texas.

Sophia is a start-up mentor at the Chicago Booth Polsky Center of Entrepreneurship, and has advised leading accelerators including Chicago Booth’s New Venture Challenge and the Microsoft x London College of Fashion incubator.

She holds an MBA from Chicago Booth, and a BSc (Hons) in Politics from Bristol. She speaks English, Russian and French. Sophia also sits on the Board of University of Chicago’s Alumni in the UK.

Rags Vadali

Co-founder and CEO of Floto, building an AI-powered feedback tool that gives designers instant user insights inside Figma.

Over 17 years at Google, Meta, and six startups, he's led zero-to-one products, scaled teams, and shipped features to hundreds of millions of users, including founding the YouTube Partner Program, launching Click-to-WhatsApp ads at Meta, and bringing AI Effects to 600M Instagram users.

Throughout his career, Rags has focused on helping teams validate ideas and build product experiences before writing a single line of production code. At Floto, he's applying that same philosophy through no-code and AI-enabled workflows that let founders prototype, test, and iterate at speed.

Rags brings a practical, hands-on approach grounded in real product creation and experimentation. He's passionate about teaching founders how to de-risk ideas, build with clarity, and make faster decisions through tight feedback loops. These are exactly the skills that matter most in the earliest stages of building.