Succeed in the Digital Age as a Business Leader!

I help ambitious business leaders thrive in a world changed by digital technology.

If you want to lead digital transformation, run a tech venture as a non-technical founder or be a smart money investor, you're in the right place. 

Become a member

Tech for Non-Techies is for you if you want to:

  • Lead with confidence in an organization going through digital change
  • Collaborate successfully with data scientists, developers and product teams
  • Be recognized as a Digital Leader in your field

To lead in a world changed by tech

You do not have to become a developer. If you are thinking of signing up for a python course, it is probably not the smartest use of your time.

But you do need a new skillset. A leader's job is not to learn to code, but to successfully manage the technology production process and make sure it aligns with business goals.

To do this, business leaders need to understand technology workflows, learn how to ask the right questions and collaborate with designers and developers.

This is what you will learn at Tech for Non-Techies. 

As a business leader, you don't know what you don't know about tech

  • Ever wondered if you need to learn to code to have a successful career, and then felt guilty because scratching your eyes out sounds more fun? 
  • Or read an article about the digital revolution and secretly wondered what all the tech jargon meant?
  • Or been secretly terrified that your lack knowledge about AI / Chat GPT or another hot tech trend is going to be discovered and hold you back?

This is all very common among smart ambitious leaders. You have the work ethic and curiosity to learn, but you don't know where to start.

At Tech for Non-Techies, you well learn what you really need to know to be an effective leader, so you can save your time and money.

Hear how this CFO uses Tech for Non-Techies

Gustavo Juarez, CFO, BMW Mexico


Succeed in the Digital Age!

Join Tech for Non-Techies
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Lucía Marín Fabián

Founder, Hey Spanish


Tech for Non-Techies helped me understand all the aspects involved in developing an app, and helped me get investment to build my first prototype.

Sophia explained everything in a very clear and simple way. I couldn’t recommend TFNT highly enough.

Learn core tech concepts

Understand core tech terminology and how to relate technology to business strategy.

Expand your network

TFNT members lead digital transformation, run tech businesses and invest start-ups. 

Transform your personal brand

Be recognized as a Digital Leader in your field.

Advance your career

Get the skills to lead in innovative corporates and high growth start-ups.

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Ali Jetha

Angel Investor & Chicago Booth MBA

As an angel investor in technology, I find Sophia’s insights and advice very useful, as well as time-saving, helping filter the relevant aspects. Thank you!

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Live expert classes

Masterclasses & Q&A

Access live masterclasses from top business school professors, corporate leaders, founders, and investors. 

You can't get access like this anywhere else. 

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Online courses

All our courses in 1 offer


You'll get How to Speak Tech For Leaders, Tech for Non-Technical Founders & more in our membership

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Membership community

Unique professional network

Be part of a unique community of other smart non-technical professionals navigating the world of tech. 

Swap success stories, share dilemmas and find opportunities.

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Irina Klokova, Management Consultant 

I consider myself lucky that I have discovered "Tech for Non-Techies" created by Sophia Matveeva (recommended by my friend).

She helped me to see some of the mistakes that could have been avoided on my personal journey to creating a tech product.

Sophia has a talent for explaining complicated tech concepts with simple words. Her own experience gives non-digital native people like me some hope that we can also play roles in the new Digital Era.

 Join monthly classes with experts from

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Meet Sophia Matveeva

Sophia Matveeva is the CEO & founder of Tech For Non-Techies, an education and executive coaching company. Sophia has contributed to the Harvard Business Review, Financial Times, The Guardian and Forbes on entrepreneurship and technology, and hosts the top rated Tech for Non-Techies podcast.

Tech for Non-Techies teaches non-technical professionals how to Speak Tech and succeed in the Digital Age through corporate & individual training programs.

As a non-technical founder, Sophia has co-created apps and algorithms that have been used by thousands, won App of the Day by Mashable, and were featured by Inc, the BBC and more.
She has also taught her classes at the University of Chicago, London Business School, and Oxford University, led the Blackstone x Techstars accelerator and Bristol University's Digital Innovation & Entrepreneurship program.
She holds an MBA from Chicago Booth, and a BSc (Hons) in Politics from Bristol. She speaks English, Russian and French. Sophia also sits on the Board of University of Chicago’s Alumni in the UK.

She splits her time between New York, London and the French Riviera.

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Learn from the world's top Digital Leaders

You can't get access like this anywhere else

Give me access
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Aiysha Johnson

Executive Director

As an alumna of the University of Chicago, I studied courses in policy, social impact, and business. However, I never knew what it meant to build a tech-enabled product.

I turned to a fellow alum, and joined Sophia's Tech for Non-Techies and never looked back. Now, I can have impactful conversations with tech experts.

Lifetime membership


Learn to succeed in the innovation economy!

  • 1:1 onboarding session with Sophia Matveeva MBA
  • Tech for Non-Technical Founders course
  • How to Speak Tech for Leaders course
  • Fundraising for Non-Technical Founders workshop
  • Personal branding transformation workshop
  • Monthly live expert sessions online
  • Online member meet-ups
  • Library of content for non-technical Digital Leaders
  • Guides on tech & product specifically created for non-technical leaders
  • Your questions answered if you get stuck