Most non-technical founders dream of building a game-changing tech product—without learning to code.

But bridging the gap between vision and execution? That takes more than just a good idea.

In this episode, Sophia Matveeva breaks down 7 essential lessons from the rise and fall of BlackBerry, a...

If you’re a non-technical founder building your first product, this episode is for you.

In today’s lesson, Robyn Exton shares the real story of how she went from branding agency employee to founder of a global tech company — without writing a line of code.

She didn’t raise millions on day one. ...

Why do some companies nail digital transformation while others just waste millions?

In this episode you'll learn from two very different case studies: Starbucks and Lego.

The founder of Starbucks, the company that pioneered mobile ordering, is now saying they went too far with tech. Meanwhile, ...

10,000 flight cancellations, disruptions in the UK National Health Service, and the banking sector cast into turmoil.

The CrowdStrike outage sent the entire world into disarray.

In this episode of the Tech For Non-Techies podcast, host Sophia Matveeva imparts crucial knowledge on how to preve...

There are plenty of articles about digital transformation.

But big change can only be successful if the individuals in the organisation are also enthusiastic and knowledgeable about it.

Structural change without individual change does not work.

In this episode, you will learn how asset management...

Before the advent of the iPhone, Logitech was a boring but successful company, making $2 billion per year. They made functional but ugly computer mice at affordable prices.

But when the world moved from PC to mobile, its revenues tanked and its future looked bleak.

The board knew they had to make ...