Even billion-dollar teams start simple first.

Rags Vadali's team at Meta gave small businesses in Brazil two phones—one red, one blue—and spent two months tracking every customer message in a spreadsheet.

No fancy tech. No code.

Just analog data collection.

That experiment validated what beca...

Most people dive into tools, stacks, and AI hacks the moment a new idea lands.

Sadly, that’s the fastest way to burn cash and momentum.

Here’s the thing: before you touch a single line of tech, you need to master the skillset the best companies in the world return to again and again — the skill...

A popular debate is “build vs buy.”

Sadly, that’s the wrong question.

Here’s the thing: shiny features and clever dashboards don’t matter if you’re solving the wrong problem. And picking the wrong path—custom tech when you don’t need it, or off-the-shelf when it can’t support your ambitions—can...

Founders assume that if they just hire “good developers,” the product will magically take shape.

Sadly, that’s rarely what happens.

Too many non-technical founders burn through $50K … $80K … even $100K, only to end up with half-baked code and zero users. Not because they’re careless but because th...

Many founders think their product’s success can be measured in downloads or revenue.

But here’s the truth: those are business outcomes, not product goals.

In this encore episode, Sophia breaks down the one success metric that every non-technical founder must understand before leading a tech tea...

Every founder is looking for ways to save time and money.

And right now, AI promises both.

But here’s the catch: while AI can write code, it can’t think through your product’s logic, security, or scalability. The result? A shiny prototype that collapses under real-world use.

In this episode of...

Founders love the idea of skipping engineers and letting AI code their dream app.

Sadly, that dream falls apart fast.

AI can write code, but it also hallucinates, breaks in production, and leaves you with messes you can’t fix if you're not a coder.

What looks like a shortcut turns into a cost...

Why do so many software teams feel busy — but deliver so little value?

Fractional tech leader Thanos Diacakis shares why shipping more features doesn’t always mean progress.

Drawing on 25+ years in software — from startups to scaling JUMP Bikes at Uber — he explains how to escape the trap of ov...

Most founders dive straight into building — features, user flows, no-code tools — before they’ve nailed the strategy that actually drives traction: brand.

In this episode, Sophia Matveeva shares why brand must come before product, especially for non-technical founders building tech-enabled busin...

Analysis paralysis is BORING. And it doesn't get you results.

Most founders think they fail because of the market, the product, or the pitch.

But the real killer is a slow mindset.

In this episode, Sophia Matveeva shows you why bad work beats perfect ideas — and how shifting your mindset ca...

If you’re building a tech product but don’t have a technical background, this episode will save you months of wasted time and thousands in unnecessary spend.

In this re-release of one of our most popular early episodes, Tech for Non-Techies founder Sophia Matveeva shares the 5 biggest mistake...

The more technology you put into your product, the worse it can get.

In this episode, Sophia Matveeva talks with Zahra Almahoozi, founder of DARB and recent graduate of the Tech for Non-Technical Founders program in Bahrain.

Discover how Zahra's "less is more" approach helped her build a startu...