Most founders dive straight into building — features, user flows, no-code tools — before they’ve nailed the strategy that actually drives traction: brand.

In this episode, Sophia Matveeva shares why brand must come before product, especially for non-technical founders building tech-enabled busin...

Analysis paralysis is BORING. And it doesn't get you results.

Most founders think they fail because of the market, the product, or the pitch.

But the real killer is a slow mindset.

In this episode, Sophia Matveeva shows you why bad work beats perfect ideas — and how shifting your mindset ca...

If you’re building a tech product but don’t have a technical background, this episode will save you months of wasted time and thousands in unnecessary spend.

In this re-release of one of our most popular early episodes, Tech for Non-Techies founder Sophia Matveeva shares the 5 biggest mistake...

The more technology you put into your product, the worse it can get.

In this episode, Sophia Matveeva talks with Zahra Almahoozi, founder of DARB and recent graduate of the Tech for Non-Technical Founders program in Bahrain.

Discover how Zahra's "less is more" approach helped her build a startu...

Here are the listener questions Sophia Matveeva answers in this episode:

• What should I be asking in product meetings if I don’t have a technical background?
• I’m leading a digital transformation initiative, but my tech team keeps telling me things take longer than expected. Should I push back?
...

If you're a non-technical founder or leader, you might find developers frustrating to work with.

(They also think the same thing about you)

Developers resist quick changes, seem annoyed by status meetings, and always want the most expensive equipment.

That's not because they are prima donnas.

Want to know how Apple turns technical features into stories that make people line up around the block for new products?

In this episode you will learn the 3 step product storytelling framework that transforms complex features into benefits users love.

Every successful tech company has mastered...

Think AI is just about adding chatbots to your business?

Think again.

In 2024, AI has completely transformed who can build tech companies and how they're funded - but there's also dangerous hype that's already landing companies in legal trouble.

We're in what economists call 'The Middle Times ...

Listen to learn:

If you think product development comes after business strategy, you're leaving money on the table and falling behind your competitors. Don’t do that.

In this episode, you'll learn why smart business leaders are using prototypes as a strategic weapon - so you can do it too.

You'll learn:

• Why
...

If you have an idea for an app or a tech business, you can now make a test product in just 15 minutes using AI tools.

But, you have to know how to use them wisely, so you don’t make pretty products that nobody wants.

Listen to this episode to learn:

• The sweet spot for using AI in product dev
...

Have you ever wondered about how to work with developers effectively without becoming one yourself?

It all starts with five simple, non-technical questions.

In this episode, you'll learn what you need to bring to the table for your developers to build a great tech stack.

Timestamps

00:00 I...