Welcome to the Tech for Non-Techies podcast
Product makers know how to make a product. But technologists do not know whom the product is for and what their aim is.
When it comes to working with the tech product team, a business leader's job is to represent the user and their needs.
Listen to this episode to hear three key insights...
Dr Marilyn Sandor is the founder of GoodCheckUp, a telehealth app that gives you dental care whenever, wherever. But her success story came out of a crisis: when Covid struck, she had to shut down her dental clinic, thus losing her income and leaving her patients in the lurch.
Not one to sit...
Most products brought to market fail. Tech Entrepreneur Ash Maurya says this is "not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product."
Maurya is the author of Running Lean: Iterate from Plan A to a Plan that works, and...
Despite the many press releases touting Silicon Valley's diversity efforts, the majority of funding from this innovation will still go to white males in 2023.
While this reality is not what many of us want, it is an opportunity for investors and innovators to capture overlooked...
Software updates can have weird unintended consequences that the company doesn't even know about. Existing features that worked perfectly can stop working, leading to lost revenues and annoyed customers.
Listen to this episode to learn why this happens and how non-technical leaders...
"Successful entrepreneurs don't have better ideas, they have a better process," says Eric Reis in The Lean Start-Up. To learn how to innovate with speed, listen to this week's episode.
Learning notes from this episode:
- “A start-up is a human institution designed to create a...
To become SMART MONEY as an investor, founder or corporate innovator, you have to know what questions to ask about a product. This helps you spot signs of early success or early warning.
Listen to this episode to learn what questions to ask and how to link product innovation to...
Even the smartest professionals who don’t have backgrounds in digital businesses make the same mistakes when it comes to tech start-ups.
They often want vanity metrics, as opposed to what truly matters, and because they don’t know how a tech product gets made, they don’t know...
When an app has too many features and pop ups, most users get confused and frustrated. This is feature creep: when the product’s core functionality becomes hidden in too many options and things to do.
Feature creep happens when a team is determined to stay productive, but loses sight of its...
On Airbnb, people stay at strangers' homes. On Twitter, people get trolled. Both are global tech platforms, but why do people treat strangers well on one, and badly on the other?
The answer lies in platform governance: the rules you make to encourage good interactions and punish the bad stuff....
Developers don't work in the same ways as non-technical professionals. If you don't know how to work with developers, you can waste thousands of dollars and get very frustrated, as you'll see from the story Sophia shares on this week's episode.
Learning notes from this episode:
- A...
Success in tech consists of two parts: making great products and using them to build a business. No matter how brilliant an app or algorithm is, if people do not want to pay for it, it is unlikely to live for long.
This is why all tech innovators need to learn the core skills of commercialising...
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