Why do you keep checking your phone, even when you’re trying not to? It's because the apps on your phone use the Hook Model. described by Nir Eyal in his book Hooked: How to Build Habit-Forming Products.
To learn how apps like Instagram, LinkedIn and Vivino keep us coming back to our screens, listen to this episode.
Learning notes from this episode:
Software updates can have weird unintended consequences that the company doesn't even know about. Existing features that worked perfectly can stop working, leading to lost revenues and annoyed customers.
Listen to this episode to learn why this happens and how non-technical leaders deal with it when it does.
Learning notes from this episode:
To become SMART MONEY as an investor, founder or corporate innovator, you have to know what questions to ask about a product. This helps you spot signs of early success or early warning.
Listen to this episode to learn what questions to ask and how to link product innovation to business strategy.
Learning notes from this episode:
When an app has too many features and pop ups, most users get confused and frustrated. This is feature creep: when the product’s core functionality becomes hidden in too many options and things to do.
Feature creep happens when a team is determined to stay productive, but loses sight of its strategy. Sometimes stopping is better for the product than doing more.
Learning notes from this episode:
Does having $2 billion in the bank account and celebrity backing guarantee success for a consumer app? Not necessarily.
Listen to how one company burned through almost $2 billion and had to shut down their app after just 6 months. Learn what Quibi did wrong, so you can avoid their mistakes.
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Join the Tech for...
Developers don't work in the same ways as non-technical professionals. If you don't know how to work with developers, you can waste thousands of dollars and get very frustrated, as you'll see from the story Sophia shares on this week's episode.
Learning notes from this episode:
If you have an idea for a new product in a traditional business, you will probably have to work on an extensive plan before you do anything else.
This is not how it works in tech companies. When the likes of Airbnb and Slack bring new apps or features to market, they use the Sprint Method. It is a methodology developed by Google Ventures to bring new ideas to life and test them quickly and cheaply.
Learn how this works in this podcast.
Learning notes from this episode:
No code apps and outsourced product studios mean that there is more opportunity than ever for non-technical founders and traditional businesses to get into tech and succeed.
But, as more companies enter the market, they’ll be competing for a finite resource: our attention.
Listen to this episode how to make the most of this opportunity and avoid costly mistakes.
Learning notes:
Every app and site is made up of lots of different tech tools and languages. Like a house, one part is built on top of another and they need each other to function. If one part of the structure breaks, the rest can fall down too.
These are called dependencies. To keep a product working, all the dependencies need to work together. This is part of the invisible work that software engineers do.
Learning notes from this episode:
Why do some products go viral and others die a quiet death? The answer lies in growth hacking.
Growth hacking is a type of marketing that combines working on the product, which is an inside job, and working on promotion, which is an outside job. It is a new discipline born with the tech sector, and growing in popularity today.
Learning notes from this episode:
A growth hacking effort is always done by a multi-disciplinary team, and will often involve a product manager, a designer, a community manager, engineers, someone with a marketing or PR background, and maybe a data scientist.
Traditional marketing is outside facing: billboards, TV ads and articles in the press. Growth hacking is different because it looks at the inside of the product, and adjusts it to grow users and revenue.
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