154. How to price your app Jun 07, 2023

There is no template for pricing apps or Software as a Service products, because each product is always a solution to a problem. Some problems are more important than others, and some are harder to solve.

But, you can use frameworks to decide what price to launch and how to iterate. 

In this...

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141. Why product launches are always late Mar 08, 2023

Apps and algorithms are like bathroom redesigns and subway station refurbishments. Over budget and over deadline.

Listen to this episode to learn why this happens and what to do about it. 

Listen to 119. Why smart leaders expect the unexpected from software updates for more on this topic.

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127. How apps get built to be addictive: the Hook Model Nov 30, 2022

Why do you keep checking your phone, even when you’re trying not to? It's because the apps on your phone use the Hook Model. described by Nir Eyal in his book Hooked: How to Build Habit-Forming Products.

To learn how apps like Instagram, LinkedIn and Vivino keep us coming back to our...

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119. Why smart leaders expect the unexpected from software updates Oct 05, 2022

Software updates can have weird unintended consequences that the company doesn't even know about. Existing features that worked perfectly can stop working, leading to lost revenues and annoyed customers.

Listen to this episode to learn why this happens and how non-technical leaders...

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107. Top questions to ask about an app to become smart money Jul 13, 2022

To become SMART MONEY as an investor, founder or corporate innovator, you have to know what questions to ask about a product. This helps you spot signs of early success or early warning. 

Listen to this episode to learn what questions to ask and how to link product innovation to...

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98. Feature creep – why apps get too complicated May 11, 2022

When an app has too many features and pop ups, most users get confused and frustrated. This is feature creep: when the product’s core functionality becomes hidden in too many options and things to do.

Feature creep happens when a team is determined to stay productive, but loses sight of its...

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89. How to burn $2 billion Mar 09, 2022

Does having $2 billion in the bank account and celebrity backing guarantee success for a consumer app? Not necessarily.

Listen to how one company burned through almost $2 billion and had to shut down their app after just 6 months. Learn what Quibi did wrong, so you can avoid their mistakes.

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88. You can't be half pregnant Mar 02, 2022

Developers don't work in the same ways as non-technical professionals. If you don't know how to work with developers, you can waste thousands of dollars and get very frustrated, as you'll see from the story Sophia shares on this week's episode.

Learning notes from this episode:

    • A...
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83. How tech companies bring new ideas to life Jan 26, 2022

If you have an idea for a new product in a traditional business, you will probably have to work on an extensive plan before you do anything else.

This is not how it works in tech companies. When the likes of Airbnb and Slack bring new apps or features to market, they use the Sprint Method. It is...

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79. Why human insight will drive success in tech in 2022 Dec 28, 2021

No code apps and outsourced product studios mean that there is more opportunity than ever for non-technical founders and traditional businesses to get into tech and succeed.

But, as more companies enter the market, they’ll be competing for a finite resource: our attention.

Listen to this...

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63. There are no lone wolves in tech: all products are interconnected Sep 08, 2021

Every app and site is made up of lots of different tech tools and languages. Like a house, one part is built on top of another and they need each other to function. If one part of the structure breaks, the rest can fall down too. 

These are called...

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59. What on Earth is growth hacking? Aug 11, 2021

Why do some products go viral and others die a quiet death? The answer lies in growth hacking. 

Growth hacking is a type of marketing that combines working on the product, which is an inside job, and working on promotion, which is an outside job. It is a new discipline born with the tech...

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