176. How community management helps tech companies win

business strategy career strategy innovation mobile apps product management tech terms explained Nov 08, 2023

In just the first half of 2023, the Sweat with Kayla app recorded over $77 million in revenue. Without an engaged community, this success would not have been possible.

A well managed community can help a business grow revenue, attract new customers and create a product that users love.

Learn how smart tech companies embed communities into their business models in this short episode.

Listen to learn:

  • What community management is
  • What the Content, Community, Commercialization model is and why VCs love it
  • Two case studies of how tech businesses have used community management to grow
  • Why community management is a great way into the tech sector for non-techies
  • When to ignore community metrics

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  • Pivot into careers in venture capital

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