Welcome to the Tech for Non-Techies podcast

Why Uber competes with Tinder and with chocolate

Consumer facing tech businesses like Uber aren’t just competing with other firms that provide a similar service. They’re competing with everything that vies for your attention.

This is why B2C tech businesses tend to be more innovative, better at design thinking and take inspiration from a wider pool than their enterprise tech counterparts.

Learning notes:

  • The Attention Economy refers to products which compete for consumers’ attention, which widens the competitive landscape exponentially. Uber isn’t just competing with Lyft, or your feet. Going out competes with staying in, so sometimes you’re choosing between an Uber to a party or Tindering at home. 
  • Smart B2B companies are taking inspiration from consumer innovation. The innovation team at Barclays asked if Domino’s Pizza could track customer orders, why couldn’t Barclays could keep borrowers up to date with the progress of their loans?  
  • If you’re working on...
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How to solve the right problem

95% of new products fail, according to Harvard Business School professor Clayton Christensen. But, usually this isn't because they are badly made, but because they don't solve the right problem.

Before you delve into product development, define the problem you are solving. In this episode, you'll learn from Thomas Wedell-Wedellsborg, author of What's Your Problem and Innovation As Usual, about how to reframe problem solving in business and in life.

Learning notes:

  • Non-techies can play an important role on product teams by being focussed on the problem they are solving, because they are less likely to get stuck in the weeds of building.
  • Not all problem solving needs fancy technology. Often, small changes in design can have a big impact, at a much lower cost. 
  • Being focussed on the problem is vital at the start of product development, and as your product matures. Keep analysing how people use it to see if you're still solving the right problem.

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