Why do you keep checking your phone, even when you’re trying not to? It's because the apps on your phone use the Hook Model. described by Nir Eyal in his book Hooked: How to Build Habit-Forming Products.
To learn how apps like Instagram, LinkedIn and Vivino keep us coming back to our screens, listen to this episode.
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"Successful entrepreneurs don't have better ideas, they have a better process," says Eric Reis in The Lean Start-Up. To learn how to innovate with speed, listen to this week's episode.
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(Diagram from The Lean Start-Up)
Design is often at the core for why products go viral or flop. But, how can you tell good design from bad right at the start? How do you hire the right people and avoid costly mistakes?
That’s what you’ll learn on this episode.
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”Most people make the mistake of thinking design is what it looks like. People think it's this veneer — that the designers are told, 'Make it look good! ' That's not what design is. It's not just what it looks like and feels like. Design is how it works,” - Steve Jobs
In this episode, you''ll hear from Sarah Doody, a UX designer who has worked for the likes of Vice Media and Dow Jones. Today Sarah runs Career Strategy Lab, a school for UX designers.
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If you have an idea for a new product in a traditional business, you will probably have to work on an extensive plan before you do anything else.
This is not how it works in tech companies. When the likes of Airbnb and Slack bring new apps or features to market, they use the Sprint Method. It is a methodology developed by Google Ventures to bring new ideas to life and test them quickly and cheaply.
Learn how this works in this podcast.
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Consumer facing tech businesses like Uber aren’t just competing with other firms that provide a similar service. They’re competing with everything that vies for your attention.
This is why B2C tech businesses tend to be more innovative, better at design thinking and take inspiration from a wider pool than their enterprise tech counterparts.
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95% of new products fail, according to Harvard Business School professor Clayton Christensen. But, usually this isn't because they are badly made, but because they don't solve the right problem.
Before you delve into product development, define the problem you are solving. In this episode, you'll learn from Thomas Wedell-Wedellsborg, author of What's Your Problem and Innovation As Usual, about how to reframe problem solving in business and in life.
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To learn key technology...
Design is not just what it looks like and feels like. Design is how it works - Steve Jobs
Great design is vital if you want your app or site to succeed. Having great code is meaningless if your users cannot understand how your product works, or simply don't enjoy using it. Intuitive and easy to use design lies at the heart of tech giants like Facebook and startups like Peanut. A career in UX design is also a great way for non-technical professionals to participate in the tech boom.
Watch this video to learn from Sang Valte, Design Standards Board member at General Assembly and ex-Head of Design at leading multinational UX agency Tigerspike.
This session is presented by Sophia Matveeva, Enty founder, Forbes contributor and Chicago Booth MBA (seen in Financial Times, Wall Street Journal etc). Say hi to Sophia on Twitter https://twitter.com/SophiaMatveeva
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