Consumer facing tech businesses like Uber aren’t just competing with other firms that provide a similar service. They’re competing with everything that vies for your attention.
This is why B2C tech businesses tend to be more innovative, better at design thinking and take inspiration from a wider pool than their enterprise tech counterparts.
95% of new products fail, according to Harvard Business School professor Clayton Christensen. But, usually this isn't because they are badly made, but because they don't solve the right problem.
Before you delve into product development, define the problem you are solving. In this episode, you'll learn from Thomas Wedell-Wedellsborg, author of What's Your Problem and Innovation As Usual, about how to reframe problem solving in business and in life.
To learn key technology...