Before the advent of the iPhone, Logitech was a boring but successful company, making $2 billion per year. They made functional but ugly computer mice at affordable prices.

But when the world moved from PC to mobile, its revenues tanked and its future looked bleak.

The board knew they had to make...

To succeed in the Digital Age, traditional business skills are no longer enough. Business Leaders need a new skillset: Digital Leadership.

This doesn't mean learning to code or taking a Python course. (Thank God!)

Instead, it means learning how to collaborate effectively with developers and data...

Listen to this episode to get Sophia Matveeva's recommendations to hone your digital mindset.

In this episode, you'll hear the top lessons from each book and why they matter.

• The beginners' guide: Swipe to Unlock: The Insider’s Guide to Tech and Business Strategy
  • Listen to this...

"You can design your work life as an employee or a business owner. Design thinking is for people like you, whether you receive the paycheck or sign the paycheck," Bill Burnett, Stanford School of Design.

In this episode you will learn how to use Design Thinking to make decisions and move towards...

Listen to this Office Hours session with Sophia Matveeva MBA. Questions covered in this episode:

• Should I do an MBA or a Computer Science degree?
• What's the difference between Product Management roles in deep tech vs standard businesses?
• What tech trends are the ones to watch right now?
• How do...

Design Thinking, first developed at Stanford, is the strength behind tech companies like Airbnb and Snap. Great design was the foundation of Apple and Steve Jobs's obsession.

Design Thinking is a methodology for making decisions, and knowing when to pivot and when to preserve.

You can design...

Product makers know how to make a product. But technologists do not know whom the product is for and what their aim is.

When it comes to working with the tech product team, a business leader's job is to represent the user and their needs.

Listen to this episode to hear three key insights...

Why do you keep checking your phone, even when you’re trying not to? It's because the apps on your phone use the Hook Model. described by Nir Eyal in his book Hooked: How to Build Habit-Forming Products.

To learn how apps like Instagram, LinkedIn and Vivino keep us coming back to our...

"Successful entrepreneurs don't have better ideas, they have a better process," says Eric Reis in The Lean Start-Up. To learn how to innovate with speed, listen to this week's episode.

Learning notes from this episode:

• “A start-up is a human institution designed to create a...

Design is often at the core for why products go viral or flop. But, how can you tell good design from bad right at the start? How do you hire the right people and avoid costly mistakes?

That’s what you’ll learn on this episode.

Learning notes:

• User experience designers, not...

”Most people make the mistake of thinking design is what it looks like. People think it's this veneer — that the designers are told, 'Make it look good! ' That's not what design is. It's not just what it looks like and feels like. Design is how it works,” - Steve Jobs 

In...

If you have an idea for a new product in a traditional business, you will probably have to work on an extensive plan before you do anything else.

This is not how it works in tech companies. When the likes of Airbnb and Slack bring new apps or features to market, they use the Sprint Method. It is...