The Design Thinking market is growing and Logitech's ex CEO Bracken Darrell credits it with increasing shareholder returns 10 times.
But, Design Lead Caoimhe Kelly believes Design Thinking doesn't fully encompass what a designer does.
She says that to invent a new product or launch a...
The Design Thinking market is predicted to grow 5x more than the US economy in 2024. This is because C Suite decision makers are choosing to buy design thinking and innovation services.
Listen to this episode to learn how to make the most of this trend for your careeer, whether you're a...
Design methodologies help businesses make more money and build products users love.
Learn how this works from industrial designer and YouTube star John Mauriello.
In this episode you will learn:
- What industrial design is
- Why design thinking helps companies succeed
- What a user interview...
“A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem” - Don Norman.
Don Norman was Apple's first user experience architect and is revered for his expertise in design, usability engineering, and cognitive...
Before the advent of the iPhone, Logitech was a boring but successful company, making $2 billion per year. They made functional but ugly computer mice at affordable prices.
But when the world moved from PC to mobile, its revenues tanked and its future looked bleak.
The board knew they had to make...
To succeed in the Digital Age, traditional business skills are no longer enough. Business Leaders need a new skillset: Digital Leadership.
This doesn't mean learning to code or taking a Python course. (Thank God!)
Instead, it means learning how to collaborate effectively with developers and data...
Listen to this episode to get Sophia Matveeva's recommendations to hone your digital mindset.
In this episode, you'll hear the top lessons from each book and why they matter.
- The beginners' guide: Swipe to Unlock: The Insider’s Guide to Tech and Business Strategy
- Listen to this...
"You can design your work life as an employee or a business owner. Design thinking is for people like you, whether you receive the paycheck or sign the paycheck," Bill Burnett, Stanford School of Design.
In this episode you will learn how to use Design Thinking to make decisions and move towards...
Listen to this Office Hours session with Sophia Matveeva MBA. Questions covered in this episode:
- Should I do an MBA or a Computer Science degree?
- What's the difference between Product Management roles in deep tech vs standard businesses?
- What tech trends are the ones to watch right now?
- How do...
Design Thinking, first developed at Stanford, is the strength behind tech companies like Airbnb and Snap. Great design was the foundation of Apple and Steve Jobs's obsession.
Design Thinking is a methodology for making decisions, and knowing when to pivot and when to preserve.
You can design...
Product makers know how to make a product. But technologists do not know whom the product is for and what their aim is.
When it comes to working with the tech product team, a business leader's job is to represent the user and their needs.
Listen to this episode to hear three key insights...
Why do you keep checking your phone, even when you’re trying not to? It's because the apps on your phone use the Hook Model. described by Nir Eyal in his book Hooked: How to Build Habit-Forming Products.
To learn how apps like Instagram, LinkedIn and Vivino keep us coming back to our...
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