Welcome to the Tech for Non-Techies podcast

The biggest difference between business to business and consumer facing ventures is how they grow. The growth curve and costs of B2B vs B2C growth is what surprises (and sinks) many start-ups.

Learning notes from this episode:

• Business to consumer start-ups growth through paid marketing. If...

No code apps and outsourced product studios mean that there is more opportunity than ever for non-technical founders and traditional businesses to get into tech and succeed.

But, as more companies enter the market, they’ll be competing for a finite resource: our attention.

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Why do some products go viral and others die a quiet death? The answer lies in growth hacking. 

Growth hacking is a type of marketing that combines working on the product, which is an inside job, and working on promotion, which is an outside job. It is a new discipline born with the tech...

It's so tempting to dive into making a product the moment you have an idea. But, this is a sure way to lose time and money.

Before speaking to developers or designers, take a deep dive into the users and the problem you are aiming to solve. This is an ideal opportunity for non-techies to shine:...