The biggest difference between business to business and consumer facing ventures is how they grow. The growth curve and costs of B2B vs B2C growth is what surprises (and sinks) many start-ups.
Learning notes from this episode:
No code apps and outsourced product studios mean that there is more opportunity than ever for non-technical founders and traditional businesses to get into tech and succeed.
But, as more companies enter the market, they’ll be competing for a finite resource: our attention.
Listen to this episode how to make the most of this opportunity and avoid costly mistakes.
Learning notes:
Why do some products go viral and others die a quiet death? The answer lies in growth hacking.
Growth hacking is a type of marketing that combines working on the product, which is an inside job, and working on promotion, which is an outside job. It is a new discipline born with the tech sector, and growing in popularity today.
Learning notes from this episode:
A growth hacking effort is always done by a multi-disciplinary team, and will often involve a product manager, a designer, a community manager, engineers, someone with a marketing or PR background, and maybe a data scientist.
Traditional marketing is outside facing: billboards, TV ads and articles in the press. Growth hacking is different because it looks at the inside of the product, and adjusts it to grow users and revenue.
It's so tempting to dive into making a product the moment you have an idea. But, this is a sure way to lose time and money.
Before speaking to developers or designers, take a deep dive into the users and the problem you are aiming to solve. This is an ideal opportunity for non-techies to shine: user research and idea validation.
Listen to this episode to learn from Ronan Walsh, founder of Digital Trawler, a digital marketing agency, about how he helps his SaaS clients create better products.
Learning notes from this episode:
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