Why do some products go viral and others die a quiet death? The answer lies in growth hacking.
Growth hacking is a type of marketing that combines working on the product, which is an inside job, and working on promotion, which is an outside job. It is a new discipline born with the tech sector, and growing in popularity today.
Learning notes from this episode:
A growth hacking effort is always done by a multi-disciplinary team, and will often involve a product manager, a designer, a community manager, engineers, someone with a marketing or PR background, and maybe a data scientist.
Traditional marketing is outside facing: billboards, TV ads and articles in the press. Growth hacking is different because it looks at the inside of the product, and adjusts it to grow users and revenue.
Get Sophia's Recommended Reading List of technology sector books you will actually understand and enjoy, click here.
To go deeper, join the Tech for Non-Techies membership community. As a community member, you'll get:
Learn more and sign up at https://www.techfornontechies.co/membership
Say hi to Sophia on Twitter.
Photo by Markus Winkler on Unsplash