83. How tech companies bring new ideas to life Jan 26, 2022

If you have an idea for a new product in a traditional business, you will probably have to work on an extensive plan before you do anything else.

This is not how it works in tech companies. When the likes of Airbnb and Slack bring new apps or features to market, they use the Sprint Method. It is...

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79. Why human insight will drive success in tech in 2022 Dec 28, 2021

No code apps and outsourced product studios mean that there is more opportunity than ever for non-technical founders and traditional businesses to get into tech and succeed.

But, as more companies enter the market, they’ll be competing for a finite resource: our attention.

Listen to this...

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63. There are no lone wolves in tech: all products are interconnected Sep 08, 2021

Every app and site is made up of lots of different tech tools and languages. Like a house, one part is built on top of another and they need each other to function. If one part of the structure breaks, the rest can fall down too. 

These are called...

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59. What on Earth is growth hacking? Aug 11, 2021

Why do some products go viral and others die a quiet death? The answer lies in growth hacking. 

Growth hacking is a type of marketing that combines working on the product, which is an inside job, and working on promotion, which is an outside job. It is a new discipline born with the tech...

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35. Apple vs Android: An Introduction To The App Econom‪y‬ Feb 24, 2021

Worldwide spending on Google Play and the Apple App store is projected to reach $171 billion in 2024.

The opportunity in making apps and investing in them is huge, but what exactly is the app economy? Before you get started, you need to know the key differences between the Apple and Android...

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