Do you want to thrive as a Digital Leader in 2024?

Then the Design for Growth program is for you. Start strong in January!

Get your space

Design Thinking isn't just for designers

  • Want to have a major career change in 2024?
  • Working on a new¬†venture idea?
  • Not sure how to make¬†your ambitious plan a reality?
  • Want to make a plan that you can actually stick to?

You are not alone!

I've written elaborate business plans and set January resolutions, only to have life get in the way. 

No matter what plans you make today, something unexpected will happen. This is when we get flummoxed and give up. 

Don't let another year go by without going after your biggest goals! 

But also, don't make another elaborate plan that you won't stick to.

Try Design Thinking this January. It is a methodology that helps you both pivot and persevere.

I used Design Thinking to get on the front page of the Financial Times, teach at Oxford and create a tech venture as a non-technical founder. 

I've also taught this methodology to hundreds of clients, so they can reach their biggest career ambitions. 

January kickstart program:

  • Design thinking workshop for career, product & venture growth
  • Q&A with¬†Design Lead guest speaker
  • Feedback & coaching from Sophia Matveeva MBA
  • Leave with a clear plan for 2024
  • Small group format
  • Bonus session: How to get Headhunted (February)

Live online: January 28, 11:30 am - 4:30 pm EDT

Design your best year yet

Sign up now

Use the strategies that Brian Chesky used to turn Airbnb into a global success for your most ambitious goals!

The Design for Growth program will teach you to use Design Thinking to achieve any goal. 

This methodology, first developed at Stanford, is the strength behind tech companies like Snap, Airbnb and Logitech.

You can use Design Thinking to make new products, grow your venture or take your career to the next level (I have used it for all three!).

This is why, the Design for Growth workshop consists of 2 parts: 

  1. in part 1, we will cover design thinking principles and you'll also learn from a Design Lead guest speaker. This design lead works directly with the CEO, so you'll hear about product design & business design. 
  2. in part 2, we will use principles of Design Thinking to plan your year. This will help you know when to pivot and when to persevere, while reaching for your most ambitious goals.

Taking time to work on your goals for 2024 is an absolutely necessary thing to do for a successful year, and this will be a great format to do it in. 

The program also includes a bonus session on How to Get Headhunted, which is all about how to stand out to recruiters. Studies show that up to 80% of jobs don't get advertised, this is why it's so important to know how to make opportunities come to you.


This program is ideal for:

  • Entrepreneurs
  • Product innovators
  • Ambitious corporate leaders
  • Investors

Executive MBA, Said Business School, University of Oxford

I thought that the class by Sophia was absolutely excellent!

It was a really well presented, practical and succinct overview. 

Ali Jetha, investor & Chicago Booth MBA

As an angel investor in technology, I find Sophia’s insights and advice very useful, as well as time-saving, helping filter the relevant aspects.

Thank you!

Space are limited

Sign up now

What's included

  • Design for Growth workshop (28 January)
    This is the meat of this offer. In this 5 hour workshop you will learn Design Thinking methodologies, and apply them to create a plan for 2024. This is great for career, product and venture planning. (Value $997)
  • How to get headhunted class
    February (online). This class will focus on how to stand out to recruiters. Up to 80% of jobs do not get advertised, especially at senior levels. This is why you need to know how to make opportunities come to you. (value $297)
  • LinkedIn profile optimisation check list
    Use this to build your network and stand out to recruiters. My students keep coming back to this checklist as they get new accolades. (value $97)

Meet your instructor

Sophia Matveeva is the CEO & founder of Tech For Non-Techies, an education and executive coaching company. Sophia has contributed to the Harvard Business Review, Financial Times, The Guardian and Forbes on entrepreneurship and technology, and hosts the top rated Tech for Non-Techies podcast.
She has also guest lectured at the University of Chicago, London Business School, and Oxford University, and led the Blackstone x Techstars accelerator at the University of Texas at El Paso.
Sophia is a start-up mentor at the Chicago Booth Polsky Center of Entrepreneurship, and has advised leading accelerators including Chicago Booth’s New Venture Challenge and the Microsoft x London College of Fashion incubator.
She holds an MBA from Chicago Booth, and a BSc (Hons) in Politics from Bristol. She speaks English, Russian and French. Sophia also sits on the Board of University of Chicago’s Alumni in the UK.


Irina Klokova

Management consultant, Financial Services

I consider myself lucky that I have discovered "Tech for Non-Techies" platform created by Sophia Matveeva (recommended by my friend).

Her class helped me to see some of the mistakes that could have been avoided on my personal journey to creating a tech product.

Sophia has a talent for explaining complicated tech concepts with simple words. Her own experience gives non-digital native people like me some hope that we can also play roles in the new Digital Era.

As seen in



Two Instalments

  • Online workshop
  • Small group setting
  • BONUS: How to get headhunted¬†class¬†
  • LinkedIn profile optimisation check list¬†
  • Pay in 2 instalments



Most Popular

  • Online workshop
  • Small group setting
  • BONUS: How to get headhunted¬†class¬†
  • LinkedIn profile optimisation check list¬†



Program + Coaching

  • Online workshop
  • Small group setting
  • VIP: Strategy session with Sophia Matveeva MBA (90 mins)
  • BONUS: How to get headhunted¬†class¬†
  • LinkedIn profile optimisation check list¬†