Top mistakes non-technical founders make in UX design

Design is often at the core for why products go viral or flop. But, how can you tell good design from bad right at the start? How do you hire the right people and avoid costly mistakes?

That’s what you’ll learn on this episode.

Learning notes:

  • User experience designers, not developers, should be your first hire in the vast majority of cases.
  • Learning how to use design software does not make you into a designer. Learning to use a kitchen knife does not turn you into a chef. This is the same logic.
  • Great designers mix human psychology and the design process to make products that people want to use. The best designers are well versed in behavioural economics and human insight, not just tech tools.
  • Great designers are partners, who question your assumptions and sometimes tell you that you are wrong. Someone who only agrees with you isn’t going to help make your product great.

Resources mentioned in this episode:

 

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