95% of new products fail, according to Harvard Business School professor Clayton Christensen. But, usually this isn't because they are badly made, but because they don't solve the right problem.

Before you delve into product development, define the problem you are solving. In this episode, you'll...

Making a prototype is a key step in your journey in bringing your tech idea  to life. Begin with UX research, which we covered in last week’s episode.

With your research done, it’s time to move on to making a “fake product," which you will test with real...

The prototyping process is the first step in the product development journey. To go from idea to live app, site or algorithm, you need to test it with target users.

A good prototype can get you funding, but more importantly, it can show you whether the concept is worth pursuing in the first...

The hemlines for skirts are not the only thing to be dictated by fashion. So is the experience of tech executives.

The fashion for developers turned CEOs like Bill Gates and Mark Zuckerberg is giving way to designers at the helm. The founders of Airbnb and Snap were designers not developers.

Good...

Great design is at the centre of the apps and sites we love. Bad design can kill a product, even if the underlying technology is world class.

Knowing how to hire the right designer and work with them effectively is a key skill all product makers need to have to succeed.

Listen to this episode to...

Design is not just what it looks like and feels like. Design is how it works - Steve Jobs

Great design is vital if you want your app or site to succeed. Having great code is meaningless if your users cannot understand how your product works, or simply don't enjoy using it. Intuitive and easy to...