70. How to solve the right problem

95% of new products fail, according to Harvard Business School professor Clayton Christensen. But, usually this isn't because they are badly made, but because they don't solve the right problem.

Before you delve into product development, define the problem you are solving. In this episode, you'll learn from Thomas Wedell-Wedellsborg, author of What's Your Problem and Innovation As Usual, about how to reframe problem solving in business and in life.

Learning notes:

• Non-techies can play an important role on product teams by being focussed on the problem they are solving, because they are less likely to get stuck in the weeds of building.
• Not all problem solving needs fancy technology. Often, small changes in design can have a big impact, at a much lower cost. 
• Being focussed on the problem is vital at the start of product development, and as your product matures. Keep analysing how people use it to see if you're still solving the right problem.

To learn key technology concepts you need to succeed in the innovation economy, join tomorrow's FREE session, on 28 October 12 pm EST / 5 pm BST:

How To Speak Tech: Masterclass For Leaders

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