Did you know that 54% of all jobs in tech companies are non-technical, according to research by Glassdoor. This means there is plenty of opportunity for non-techies who want to transition into the world’s most lucrative and exciting sector.

Avoid these mistakes if you want to transition into a care...

Creating a successful business is a huge feat, but even founders with profitable exits struggle when they first break into tech. Bryan Clayton co-founded Greenpal, the Airbnb for lawn mowing, after he sold his first business. But, his first business was a landscaping company, which meant that even a...

Money isn’t enough to hire the best product teams. If you want to hire great people to build your product, you need to convince them that your vision has potential. To do this, techies and non-techies alike need to come prepared.

Learning notes:

• A product is a solution to a problem someone is ex
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Jennifer Byrne studied Psychology at university and went on to become the Chief Technology Officer of Microsoft US. Listen to this episode to learn how this liberal arts graduate transitioned into tech and became one of the most senior people in the industry. 

Learning notes from this episode:

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Lots of smart people want to transition into careers in tech, but don’t know how to get started. If that sounds like you, then listen to how Alexandra Soroko went from finance to tech leadership.

Today, Alexandra is Head of Merchant Sales at Visa in France, and connects fintech companies, banks and...

The number of technology oriented jobs is predicted to rise to 190 million in 2025, according to Microsoft. But, if you're a non-techie, how do you get in on that?

In this episode, you'll hear how three people transitioned into successful careers and tech, and learn how to apply their tactics to yo...

Consumer facing tech businesses like Uber aren’t just competing with other firms that provide a similar service. They’re competing with everything that vies for your attention.

This is why B2C tech businesses tend to be more innovative, better at design thinking and take inspiration from a wider p...

95% of new products fail, according to Harvard Business School professor Clayton Christensen. But, usually this isn't because they are badly made, but because they don't solve the right problem.

Before you delve into product development, define the problem you are solving. In this episode, you'll l...

Working in innovation at a large company can be a great way to join the tech boom for non-techies. But what do you do when you get there? 

Innovation leaders have a wide range of backgrounds. Some have deep tech expertise, and others are marketing pros. The innovation path a company has chosen dete...

What’s technology for? Tech products can make our lives better and make businesses a lot of money. But, without a focus on the user and on the business, technology is an academic project at best, or just an expensive hobby.

In this episode, you’ll hear from Elisabeth Bohlmann, VP of strategy at Dec...

Satya Nadella, the CEO of Microsoft, and Ben Horowitz, the co-founder of VC fund A16Z, both started their careers as Product Managers (PMs).

PMs rise to leadership positions in the tech sector, because the job combines user perspectives, business needs and technological capabilities.  Whatever you ...

You’ve probably heard the term cloud computing, but like most non-techies, you’re not sure what it means. In this episode, you’ll learn what it is and how businesses use it to solve problems.

You’ll learn from DJ Johnson, who works at Microsoft Azure. DJ started his career as an NBA player and tran...