After about a year of working with developers, a designer and a community manager to build Enty products, I started feeling pretty good about myself. After all, I started out with no idea about how apps or algorithms, and here I was with both. I even had a happy team. Go me!
So I decided that we should all do a review of our progress and team practices. Give me feedback, I said! Don't hold your fire, I encouraged.
Well. Ahem. They didn't.
The result - I wanted to crawl under my bed and quietly drown in my tears, surrounded by pizza crumbs and Twix wrappers.
The problem that everyone, EVERYONE, told me was that they didn't really understand what we were trying to achieve. We were all working hard, producing new features and pushing out new releases, but my team saw no direction. The chaos was further exacerbated by the total lack of documentation, which meant we created new things pretty much at random. Everyone was frustrated.
I realised I had a full blown rebellion on my hands, and...
David Segura is a perfect example of how non-techies can thrive in technology. His first venture, Giant Media, was a native video advertising exchange which David sold for millions to an ad tech company backed by TPG & JMI in 2014. Since then David has invested in almost 50 startups, many of which have technology at their core.
I met David in the early Naughties, when we studied together at the University of Chicago College. At the time, it is fair to say we both had little knowledge of or interest in technology. Yet, after studying Political Science, David made a successful career in tech entrepreneurship and investing. He has never learnt to code.
In this interview, David talks about:
A non-technical founder’s job is not to learn to code, but to successfully manage the technology production process and make sure it aligns with business goals. To do this successfully, non-technical founders need to understand technology workflows, learn how to ask the right questions and collaborate with designers and developers.
This webinar teaches you the basics of user experience design, servers and product analysis.
Listen to understand the key information you need to start building your tech business.
If you want more, check out the online course.
None of us expected this week. We were going to go on vacation, speak at conferences and pitch new clients. And now, we are sitting at home, seeing a constant stream of frightening news flow.
And yet, I am choosing to see this as an opportunity, both for my career and my businesses. Sure, I have lost some revenues, but I have already made pivots to other sources which are on the way up.
I honestly believe this time could be THE time you look back at and see it as the time that propelled you forward. This isn't some hippy law of attraction bullsh*t, this is about evaluating how you can position yourself and your business to serve people in a new environment.
As a knowledge worker, you are the product. Your skills, your reputation and your network is why you get hired. This time is an opportunity to enhance all of those.
As a knowledge worker, you are the product. This is the time to invest in that product, by enhancing your existing skills or...