140. Three lessons for innovators from Running Lean

business strategy entrepreneurship innovation product management Mar 01, 2023

Most products brought to market fail. Tech Entrepreneur Ash Maurya says this is "not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product."

Maurya is the author of Running Lean: Iterate from Plan A to a Plan that works, and creator of the Business Model Canvas.

Listen to this episode for three core lessons all innovators need to know to build businesses and products in a world of uncertainty. 

The most important thing to remember is that businesses are living creatures that are co-created with their customers. This is the same of tech products: apps, sites and algorithms get released, then people use them, the product makers analyse behaviour and then make a better version.

This is why Maurya says (and I agree) that writing a business plan is a form of waste. It takes a long time to do and is usually an exercise in imagination. 

It is better to create a Lean Model Canvas and iterate your business plan as you would your product - with feedback from your users.

Watch the full lesson on the Tech for Non-Techies YouTube channel: Running Lean Book Review: Tech for Non-Techies Book Club.

 

 

Listen here on Apple Podcasts

Listen here on Spotify

 

-----

If you like learning about how tech products and profits get made, you'll like our newsletter.

It's funny too. Sign up here.

-----  

Tech for Non-Techies clients 

  • Reach senior leadership positions in Big Tech firms
  • Lead digital transformation in established businesses
  • Create tech businesses as non-technical founders
  • Pivot into careers in venture capital

If you want to have a great career in the Digital Age, then APPLY FOR A CONSULTATION CALL.

 

What happens when you apply for a consultation call:

  1. Sophia and her team will look through your application. If they genuinely think Sophia could help you, you will get a link to her calendar..
  2. You will have a 20 – 30 minute call to discuss your goals and see if you are a good fit for each other. 
  3. If we establish that Tech for Non-Techies courses + coaching could help you and believe we would enjoy working together, we will discuss a relevant approach to suit you.
  4. The aim of the call is not to sell you on anything that is not right for you. We both win if you get results, but we both lose if you don’t.

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]

 

Say hi to Sophia on Twitter and follow her on LinkedIn & Instagram.

Following us on YouTube and TikTok will make you smarter. 

 

(Photo by charlesdeluvio on Unsplash)

Sign up to our mailing list!

Be the first to hear about offers, classes and events