The hemlines for skirts are not the only thing to be dictated by fashion. So is the experience of tech executives.

The fashion for developers turned CEOs like Bill Gates and Mark Zuckerberg is giving way to designers at the helm. The founders of Airbnb and Snap were designers not developers.

Good...

If code gets written, that usually means that there's technical debt. If it isn't dealt with regularly, the product doesn't work properly, engineers leave and you'll have a rebellion on your hands.

In this episode, you'll learn from Alexandre Omeyer, founder of Stepsize, the core concepts that...

Venture capital is usually not somebody's first job. It is a career people transition into, and one of the best ways to prepare is by working in a start-up.

In this episode, you'll hear from VC James Sore, Principal at SuperSeed ventures, about how he transitioned into tech entrepreneurship and...

No code tools are a great way to build your first product, get it into users' hands and see if there is a business case. Once you've done that, you know what to invest in and why.

But, they are not a long term solution for many products. Listen to this episode what the no code movement is, how...

Whether you’re leading Netflix or a tiny start-up, you're going to develop similar skills. You will need to work with people who have different talents and skills to you, like your CTO or your tech lead.

Your job is to learn to ask the right questions and set clear aims, and then work with...

 In this episode you'll hear from Beri Meric about how he built a global social platform as a non-technical founder. Beri began his career in banking, has an MBA from Harvard, and is drawn to big picture thinking rather than writing code.

IVY, a global content and community platform,...

In this episode, Sophia Matveeva spoke to serial entrepreneur and NASDAQ company board member Alexandra Charters Zubko. Alexandra co-founded Triptease, a global software as a service company with offices in London, New York and Singapore, which has raised $28 million in venture funding.

This is a...

You can login to Bumble with Facebook and Uber uses Google maps. This happens because Uber's servers are connected to Google via a special widget called the API.

In this podcast episode, Sophia Matveeva teaches what APIs are and how companies can use them to grow users and revenue. This is a...

It's so tempting to dive into making a product the moment you have an idea. But, this is a sure way to lose time and money.

Before speaking to developers or designers, take a deep dive into the users and the problem you are aiming to solve. This is an ideal opportunity for non-techies to shine:...

Worldwide spending on Google Play and the Apple App store is projected to reach $171 billion in 2024.

The opportunity in making apps and investing in them is huge, but what exactly is the app economy? Before you get started, you need to know the key differences between the Apple and Android...

In this episode, Sophia Matveeva covers how to hire product teams to make your tech idea come to life. As a non-technical founder, you will not be able to supervise developers directly, but it doesn't mean you need to rely on a CTO co-founder either.

If you have an idea for a tech based business...