How companies really use AI

AI is a great tool to help you make decisions, but it's often not sophisticated enough to make good decisions by itself. This is why companies often rely on AI to do most of the task, but leave the final decision to humans. 

  • Most tech initiatives fit into one of these three buckets:
    • Reach scale
    • Increase efficiency
    • Increase customer satisfaction
  • Fashion retailer Stitch Fix uses a stylist algorithm to select outfits to send to customers, but the final selection is made by human stylists.
  • The Netflix content team uses an algorithm to get suggestions on how much to pay for new shows, but ultimately the final decision rests with them (and isn't always the what the AI suggests).

 

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(Image courtesy of Stitch Fix)

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