Welcome to the Tech for Non-Techies podcast

Non-Technical Founders Make The Best CEOs


David Segura is a perfect example of how non-techies can thrive in technology. His first venture, Giant Media, was a native video advertising exchange which David sold for millions to an ad tech company backed by TPG & JMI in 2014. Since then David has invested in almost 50 startups, many of which have technology at their core. 

I met David in the early Naughties, when we studied together at the University of Chicago College. At the time, it is fair to say we both had little knowledge of or interest in technology. Yet, after studying Political Science, David made a successful career in tech entrepreneurship and investing. He has never learnt to code. 

In this interview, David talks about:

  • How he worked with his CTO at Giant Media to scale and sell an ad tech platform
  • That you don’t actually need a CTO to get started if you are a non-technical founder
  • Knowing how to work with the tech team being more important than coding
  • Leading a syndicate to invest in a Y...
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The Non-Technical Founder's Introduction to Tech


A non-technical founder’s job is not to learn to code, but to successfully manage the technology production process and make sure it aligns with business goals. To do this successfully, non-technical founders need to understand technology workflows, learn how to ask the right questions and collaborate with designers and developers.

This webinar teaches you  the basics of user experience design, servers and product analysis.

Listen to understand the key information you need to start building your tech business.  

If you want more, check out the online course

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Making The Most Of Turbulent Times: Pivots and Opportunities


None of us expected this week. We were going to go on vacation, speak at conferences and pitch new clients. And now, we are sitting at home, seeing a constant stream of frightening news flow.

And yet, I am choosing to see this as an opportunity, both for my career and my businesses. Sure, I have lost some revenues, but I have already made pivots to other sources which are on the way up.

I honestly believe this time could be THE time you look back at and see it as the time that propelled you forward. This isn't some hippy law of attraction bullsh*t, this is about evaluating how you can position yourself and your business to serve people in a new environment. 

As a knowledge worker, you are the product. Your skills, your reputation and your network is why you get hired. This time is an opportunity to enhance all of those. 

As a knowledge worker, you are the product. This is the time to invest in that product, by enhancing your existing skills or...

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