105. A surprising outcome of Speaking Tech (& a lesson from Apple Watch)Jun 29, 2022
Listen to what happened when Apple forgot a key market and how to avoid the same mistake. When product teams consist of entirely white males, they make products for white males. When non-technical professionals learn to Speak Tech, you get better products, happier customers & better profits.
Learning notes from this episode:
- While there are plenty of programs to get minorities into STEM, they will take years to have an effect.
- In the next few decades, most developers will continue to be white males. To prevent baking unconscious bias into products, the simplest, cheapest and fastest way is to teach non-technical teams how to work with the techies.
- Bringing diverse voices into product development is not a moral issue; it is capitalist self-interest. E.g. if women are not involved in product innovation, companies can lose up to 50% market share.
To get Sophia's monthly business update, register here.
Listen here on Apple Podcasts
Listen here on Spotify
Get your FREE guide to the top 10 concepts non-technical leaders need to work with developers, designers and data scientists.
There are 2 ways to apply this work to your goals:
For individuals, APPLY FOR A CONSULTATION CALL for Tech For Non-Techies membership.
For companies: If you want to increase productivity, innovation and diversity, then your non-technical teams need to learn how to collaborate with the techies.
BOOK A CALL to discuss bespoke training & consulting.
We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]
(Photo: Diversity in Media panel at the Cannes Lions Festival of Creativity 2022. From left to right: Peter Chun, Vayner Media; Lockie Andrews, Pura Vida; Nate Nicholls, The Palette Group; Valerie Vespa, Outfront; Sophia Matveeva, Tech for Non-Techies; Naren Patel, Media For All. Photo credit: Sophia Matveeva)
Sign up to our mailing list!
Be the first to hear about offers, classes and events