Do you want to lead in the Tech Age? In this newsletter, you will learn how to:

  1. Bridge the digital divide as a leader
  2. Collaborate with tech & non-technical teams
  3. Lead in a rapidly changing digital environment

This newsletter will definitely contain jokes that some people will find offensive.

Written by Sophia Matveeva, tech entrepreneur & Chicago Booth MBA. 


As seen in Forbes, Financial Times, The Guardian, Wall Street Journal, CNBC and more

Meet Sophia!


Sophia Matveeva is the CEO & founder of Tech For Non-Techies, an education company and consultancy. Sophia has contributed to the Harvard Business Review, Financial Times, The Guardian and Forbes on entrepreneurship and technology, and hosts the top rated Tech for Non-Techies podcast.

Tech for Non-Techies helps corporates up skill their teams for digital transformation and teaches non-technical innovators how to bring their ideas to life. 

As a non-technical founder, Sophia has co-created apps and algorithms that have been used by thousands, won App of the Day by Mashable, and were featured by Inc, the BBC and more.

She has also guest lectured at the University of Chicago, London Business School, and Oxford University, and led the Blackstone x Techstars accelerator at the University of Texas.

Sophia is a start-up mentor at the Chicago Booth Polsky Center of Entrepreneurship, Expert in Residence at London Business School’s Centre of Innovation & Entrepreneurship, and has advised leading accelerators including Chicago Booth’s New Venture Challenge and the Microsoft x London College of Fashion incubator.

She holds an MBA from Chicago Booth, and a BSc (Hons) in Politics from Bristol. She speaks English, Russian and French. Sophia also sits on the Board of University of Chicago’s Alumni in the UK.

Sophia speaks Russian and French. She splits her time between London and the South of France, where she plays tennis and sails, with huge enthusiasm and very little skill.

Nasi Rwigema

Founder, Umwuga, London Business School Tech MBA

At London Business School, we built a six-month programme dedicated to helping students transition into tech.

Tech for Non-Techies was one of the most valuable trainings we ran as part of the programme. 

Ali Jetha

Director of Change, GlobalData Plc & Chicago Booth MBA

As an investor in technology, I find Sophia’s insights and advice very useful, as well as time-saving, helping filter the relevant

Thank you!

Read the newsletter & get smarter! 

This newsletter will contain jokes that some people will definitely find offensive.