Welcome to the Tech for Non-Techies podcast

If you have an idea for an app or a tech business, but no tech skills to build it, this episode is for you.

You will hear from Natalie Kaminski, founder of Jet Rockets, whose development company works specifically with non-technical founders.

In this episode, you will learn: 

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Design Thinking, first developed at Stanford, is the strength behind tech companies like Airbnb and Snap. Great design was the foundation of Apple and Steve Jobs's obsession.

Design Thinking is a methodology for making decisions, and knowing when to pivot and when to preserve.

You can design...

The online gaming market is HUGE. Revenue in the online games market is projected to reach US $26.1 billion in 2023. Games developers have also had to solve some of the toughest problems in tech.

And yet, the gaming sector does not receive as much attention in the press as other sectors like...

Product makers know how to make a product. But technologists do not know whom the product is for and what their aim is.

When it comes to working with the tech product team, a business leader's job is to represent the user and their needs.

Listen to this episode to hear three key insights...

An MBA from a top school can be a great investment. But most business schools have not updated their curricula for the Digital Age and the new world of work. 

Listen to this episode to hear what Sophia Matveeva loved about her MBA and the two vital skillsets her business school didn't teach....

Why do some people struggle to be valued for their skillset while others have opportunities coming to them? 

Most jobs do not get advertised. VCs turn down most of the start-ups that pitch to them.

And yet, recruiters work to track down candidates and investors hustle to get on the best...

Having a digital skillset isn't enough. You must be SEEN as a Digital Leader & KNOWN for your expertise.

Listen to this podcast episode if you want opportunities to come to you. 

You will learn:

• How headhunters and conference organizers look for candidates and speakers
• Why your...

Humans invent technology and then technology changes humans. It was ever thus.

The biggest technological trend today is artificial intelligence. if you want to be an insightful leader in the Digital Age, you do need to understand what AI is doing to us, so you can reap the benefits and minimize...

Some technologies lose businesses money and put off their customers. So why do businesses use them?

The technical term is shiny object syndrome! We waste money and make bad decisions when we forget that technology is a tool, not an end in itself,.

The role of a true Digital Leader is to discern...

Successful professionals need to mix their domain expertise with meta skills to thrive. These transferable skills apply to any industry. Without them, the way to the C Suite is closed.

Listen to this short episode to learn what they are and how to get them.

Listen here on Apple Podcasts

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Dr Marilyn Sandor is the founder of GoodCheckUp, a telehealth app that gives you dental care whenever, wherever. But her success story came out of a crisis: when Covid struck, she had to shut down her dental clinic, thus losing her income and leaving her patients in the lurch.

Not one to sit...

Apps and algorithms are like bathroom redesigns and subway station refurbishments. Over budget and over deadline.

Listen to this episode to learn why this happens and what to do about it. 

Listen to 119. Why smart leaders expect the unexpected from software updates for more on this topic.

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