Success in tech consists of two parts: making great products and using them to build a business. No matter how brilliant an app or algorithm is, if people do not want to pay for it, it is unlikely to live for long.
This is why all tech innovators need to learn the core skills of commercialising innovation.
Listen to this episode to learn how Salesforce, Starbucks and Xero commercialise their tech products, and so you can apply their lessons too.
The top 3 questions you need to answer to ensure your tech product has business success are:
Always focus on the benefits that the product will bring customers, not its features.
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