How to launch a platform when you've got no users

platforms Mar 23, 2022

How do you launch a dating app, if you have no men and no women on it? Or, how do you launch a market place with niether buyers nor sellers?

This is the chicken and egg problem that all platforms have to solve to succeed.

In this week's episode, you'll learn 6 methods for how to launch a platform when you have no users. Some are sneaky, some are fun and all are very clever.

Sophia's favourite book on how to build & grow platforms is Platform Revolution: How Networked Markets Are Transforming the Economy - And How to Make Them Work for You.

1. Pipeline to Platform conversion, e.g. Amazon to Amazon marketplace

2. Using a company that has the user base you want, e.g. Airbnb & Craigslist 

3. Seeding content, e.g. dating apps & Quora

4. Bringing influencers to your platform for an incentive, e.g. Joe Rogan

5. Producer Evangelism: e.g. Kickstarter, Indigogo, Partyslate

Listen to Sophia's interview with Partyslate CEO & Co-Founder Julie Novack, where she talks about how she used this method to grow her tech venture:  How I built a party platform

6. Micromarket strategy, e.g. Facebook 

 

To attend Tech for Non-Technical Founders in London on May 10 2022 in London, book your ticket here and use PODCAST to get £5 off the price.

 

Listen here on Apple Podcasts

Listen here on Spotify.

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There are 2 ways to apply this work to your unique challenges:

For companies:

  • If your company is going through digital transformation and you want your non-techie teams to be active participants
  • If you want to grow revenue via innovation

Then get in touch with us about bespoke training & consulting on [email protected]


For individuals, if you want any of the following results:

  • Build tech ventures as non-technical innovators
  • Become smart tech investors as VCs or angels
  • Succeed in a company going through digital transformation
  • Transition career from a tired old business to a fast-growing tech company

Then Tech For Non-Techies membership is for you.

 

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on Facebook and Instagram will make you smarter. 

 

 

Photo by Tengyart on Unsplash

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