Money isn’t enough to hire the best product teams. If you want to hire great people to build your product, you need to convince them that your vision has potential. To do this, techies and non-techies alike need to come prepared.

Learning notes:

• A product is a solution to a problem someone is ex
...

The number of technology oriented jobs is predicted to rise to 190 million in 2025, according to Microsoft. But, if you're a non-techie, how do you get in on that?

In this episode, you'll hear how three people transitioned into successful careers and tech, and learn how to apply their tactics to yo...

95% of new products fail, according to Harvard Business School professor Clayton Christensen. But, usually this isn't because they are badly made, but because they don't solve the right problem.

Before you delve into product development, define the problem you are solving. In this episode, you'll l...

Satya Nadella, the CEO of Microsoft, and Ben Horowitz, the co-founder of VC fund A16Z, both started their careers as Product Managers (PMs).

PMs rise to leadership positions in the tech sector, because the job combines user perspectives, business needs and technological capabilities.  Whatever you ...

Product managers combine user perspectives, business needs and technology capabilities in one job. But, what they do day to day varies widely. In this episode, you’ll hear how what PMs do differs between Apple and Amazon from Souvik Bhattacharya, who has worked at both.

This episode is for product ...

Hiring developers and designers to build your tech product is always risky, because as a non-techie, you're hiring people to do things you don't know how to do.

Is outsourcing more risky because you're far away from the team? Or is in-house more risky, simply because it usually costs more? Listen t...

Why do some products go viral and others die a quiet death? The answer lies in growth hacking. 

Growth hacking is a type of marketing that combines working on the product, which is an inside job, and working on promotion, which is an outside job. It is a new discipline born with the tech sector, an...

Making a prototype is a key step in your journey in bringing your tech idea  to life. Begin with UX research, which we covered in last week’s episode.

With your research done, it’s time to move on to making a “fake product," which you will test with real users to see if there is enough demand to in...

The prototyping process is the first step in the product development journey. To go from idea to live app, site or algorithm, you need to test it with target users.

A good prototype can get you funding, but more importantly, it can show you whether the concept is worth pursuing in the first place.

If code gets written, that usually means that there's technical debt. If it isn't dealt with regularly, the product doesn't work properly, engineers leave and you'll have a rebellion on your hands.

In this episode, you'll learn from Alexandre Omeyer, founder of Stepsize, the core concepts that non-...

No code tools are a great way to build your first product, get it into users' hands and see if there is a business case. Once you've done that, you know what to invest in and why.

But, they are not a long term solution for many products. Listen to this episode what the no code movement is, how you ...