Whether you’re leading Netflix or a tiny start-up, you're going to develop similar skills. You will need to work with people who have different talents and skills to you, like your CTO or your tech lead.

Your job is to learn to ask the right questions and set clear aims, and then work with your tea...

 In this episode you'll hear from Beri Meric about how he built a global social platform as a non-technical founder. Beri began his career in banking, has an MBA from Harvard, and is drawn to big picture thinking rather than writing code.

IVY, a global content and community platform, attracts celeb...

In this episode, Sophia Matveeva spoke to serial entrepreneur and NASDAQ company board member Alexandra Charters Zubko. Alexandra co-founded Triptease, a global software as a service company with offices in London, New York and Singapore, which has raised $28 million in venture funding.

This is a g...

In this episode, Sophia Matveeva covers how to hire product teams to make your tech idea come to life. As a non-technical founder, you will not be able to supervise developers directly, but it doesn't mean you need to rely on a CTO co-founder either.

If you have an idea for a tech based business an...

When was the last time you said to yourself "today, I really want to use a glass?" Probably, never.

Yet, you've used a glass many times to solve the problem of bringing a liquid to your mouth.

In the context of technology, it’s so easy to think of a product as an app, or a site or an algorithm. But, t...

In this episode Sophia Matveeva covers the top five mistakes non-technical founders make, most of which she made herself. 

The main five mistakes to avoid are:

• Don’t make developers your first hires. Your first hire should be a User Experience designer
• Don’t confuse product metrics with busines
...

David Segura is a perfect example of how non-techies can thrive in technology. His first venture, Giant Media, was a native video advertising exchange which David sold for millions to an ad tech company backed by TPG & JMI in 2014. Since then David has invested in almost 50 startups, many of which h...

Tech products like apps, sites and algorithms are constantly evolving. Every time an app is released, its makers track how people use it. They use that information to improve it for the next release. 

Traditional products like the chair you are sitting on, are just made and sold to you. The manufac...

Robyn is the CEO & Founder of HER, the world’s largest brand for LGBTQ women & queer people. Their app is home to 5 million people across the world, with dating and community connections, and their events run in 15 cities, hosting 50,000 people per year.

She is also an alumna of Y Combinator, the p...

After about a year of working with developers, a designer and a community manager to build Enty products, I started feeling pretty good about myself. After all, I started out with no idea about how apps or algorithms, and here I was with both. I even had a happy team. Go me!

So I decided that we sh...

A non-technical founder’s job is not to learn to code, but to successfully manage the technology production process and make sure it aligns with business goals. To do this successfully, non-technical founders need to understand technology workflows, learn how to ask the right questions and collabora...