Neither life nor business are linear. Startups often pivot their business models several times to find product market fit, just as we try out different careers.

In this episode, you’ll hear from Hannah Feldman, the CEO and co-founder of Kidadl, which helps families do fun and useful things with the...

Put on your party pants! In this episode, you'll hear from Julie Novack, the CEO & non-technical co-founder of PartySlate. PartySlate is a platform that connects event professionals to people planning events.

During the pandemic, PartySlate had to quickly reinvent its offering, but managed to end 2...

“Come to developers with good research and understand your customer. If you don’t understand your customer, how can you expect the developer to build features for that customer?” says developer Ariana Waller, founder of Wally Tech.

Ariana works with non-technical founders and helps them bring their...

No code tools are a great way to build your first product, get it into users' hands and see if there is a business case. Once you've done that, you know what to invest in and why.

But, they are not a long term solution for many products. Listen to this episode what the no code movement is, how you ...

Whether you’re leading Netflix or a tiny start-up, you're going to develop similar skills. You will need to work with people who have different talents and skills to you, like your CTO or your tech lead.

Your job is to learn to ask the right questions and set clear aims, and then work with your tea...

 In this episode you'll hear from Beri Meric about how he built a global social platform as a non-technical founder. Beri began his career in banking, has an MBA from Harvard, and is drawn to big picture thinking rather than writing code.

IVY, a global content and community platform, attracts celeb...

In this episode, Sophia Matveeva spoke to serial entrepreneur and NASDAQ company board member Alexandra Charters Zubko. Alexandra co-founded Triptease, a global software as a service company with offices in London, New York and Singapore, which has raised $28 million in venture funding.

This is a g...

In this episode, Sophia Matveeva covers how to hire product teams to make your tech idea come to life. As a non-technical founder, you will not be able to supervise developers directly, but it doesn't mean you need to rely on a CTO co-founder either.

If you have an idea for a tech based business an...

When was the last time you said to yourself "today, I really want to use a glass?" Probably, never.

Yet, you've used a glass many times to solve the problem of bringing a liquid to your mouth.

In the context of technology, it’s so easy to think of a product as an app, or a site or an algorithm. But, t...

In this episode Sophia Matveeva covers the top five mistakes non-technical founders make, most of which she made herself. 

The main five mistakes to avoid are:

• Don’t make developers your first hires. Your first hire should be a User Experience designer
• Don’t confuse product metrics with busines
...

David Segura is a perfect example of how non-techies can thrive in technology. His first venture, Giant Media, was a native video advertising exchange which David sold for millions to an ad tech company backed by TPG & JMI in 2014. Since then David has invested in almost 50 startups, many of which h...

Tech products like apps, sites and algorithms are constantly evolving. Every time an app is released, its makers track how people use it. They use that information to improve it for the next release. 

Traditional products like the chair you are sitting on, are just made and sold to you. The manufac...