307. How to lead a development team when you're not technical Jun 10, 2026

You're paying for developer time. But you can't evaluate the work yourself. So you're left wondering — are they actually building, or just going through the motions?

Most founders figure this out the hard way. In this episode, we break down the framework that lets you lead

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306. From prototype to product: the infrastructure trap non-technical leaders miss Jun 03, 2026

If you have a working product - well done. This truly is a major milestone.

BUT maintaining commercial control of what you've created might be challenging. 

In this episode, we contrast two founders: Founder 1, who has a no-code prototype ready to scale, and Founder 2, who let an outside agency...

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296. What is coding, really? A non-techie's guide Mar 25, 2026

If you've ever nodded along while someone talked about coding — secretly having no idea what they actually meant — this episode is for you.

This is one of our most listened to episodes, and it's easy to see why.

Before you can work effectively with developers, evaluate tech products, or make sm...

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273: What AI can (and can’t) do for non-technical founders Oct 08, 2025

Founders love the idea of skipping engineers and letting AI code their dream app.

Sadly, that dream falls apart fast.

AI can write code, but it also hallucinates, breaks in production, and leaves you with messes you can’t fix if you're not a coder.

What looks like a shortcut turns into a cost...

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263. The feature factory trap: when output doesn’t equal progress Jul 30, 2025

Why do so many software teams feel busy — but deliver so little value?

Fractional tech leader Thanos Diacakis shares why shipping more features doesn’t always mean progress.

Drawing on 25+ years in software — from startups to scaling JUMP Bikes at Uber — he explains how to escape the trap of ov...

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261. AI won’t kill jobs — but short-term thinking will Jul 09, 2025

Some CEOs are already replacing engineers and junior staff with large language models.

But what if the real risk isn’t that AI replaces your team — it’s that it doesn’t, and you’re left without a talent pipeline?

In this episode, Sophia Matveeva breaks down:

  • Why cutting junior hiring today

    ...
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243. How to Work with Developers: A Guide for Non-Technical Leaders Feb 26, 2025

If you're a non-technical founder or leader, you might find developers frustrating to work with.

(They also think the same thing about you)

Developers resist quick changes, seem annoyed by status meetings, and always want the most expensive equipment.

That's not because they are prima donnas.

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218. Why Uber uses Google maps: introduction to APIs (encore) Sep 04, 2024

Every time you see Login with Facebook or Pay with Paypal on an app, you’re seeing a tech tool called an API.

This tool allows companies to make millions of dollars, reach billions of people, and collect valuable data, if you use it strategically.

Listen to this episode to learn what APIs are a...

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206. How to choose the right No Code tools for your project Jun 05, 2024

No code tools can help you build an app for just 1% of the cost that you would pay developers.

Amazing! But how do you know which no code tools to use?

Listen to this episode to find out.

In this episode, you will learn:

  • The four questions you need to answer to help you choose the right No Cod
  • ...
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205. What the No Code Revolution is and why it matters May 29, 2024

 

No code tools have opened opportunities up for innovators, and especially for non-technical founders.

But, they have their limits, and not everybody thinks that they’re a great idea.

Listen to this episode to learn what the No Code revolution is and when No code tools are a must have, and whe

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152. The Non-Technical Founder's introduction to working with outsourced developers May 24, 2023

If you have an idea for an app or a tech business, but no tech skills to build it, this episode is for you.

You will hear from Natalie Kaminski, founder of Jet Rockets, whose development company works specifically with non-technical founders.

In this episode, you will learn: 

  • what insights non-...
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150. What all innovators can learn from the massive gaming industry May 10, 2023

The online gaming market is HUGE. Revenue in the online games market is projected to reach US $26.1 billion in 2023. Games developers have also had to solve some of the toughest problems in tech.

And yet, the gaming sector does not receive as much attention in the press as other sectors like fint...

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