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79. Why human insight will drive success in tech in 2022 Dec 28, 2021

No code apps and outsourced product studios mean that there is more opportunity than ever for non-technical founders and traditional businesses to get into tech and succeed.

But, as more companies enter the market, theyโ€™ll be competing for a finite resource: our attention.

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Author

Sophia Matveeva

Author

Sophia Matveeva is the CEO & founder of Tech for Non-Techies, an education company and consultancy. Sophia helps corporates up skill their teams for digital transformation and teaches non-technical innovators how to bring their ideas to life. Taught at London Business School, Oxford University, the University of Chicago and leading corporates and accelerators.

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