144. When tech destroys value

business strategy innovation Mar 29, 2023

Some technologies lose businesses money and put off their customers. So why do businesses use them?

The technical term is shiny object syndrome! We waste money and make bad decisions when we forget that technology is a tool, not an end in itself,.

The role of a true Digital Leader is to discern when tech creates value and when it doesn't.

This podcast episode will help you do that. 

You will learn:

    • A key question to ask when considering a new technology
    • A case study of when tech loses bars and restaurants money


Listen here on Apple Podcasts

Listen here on Spotify


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