In this FREE Masterclass, you will learn:

  1. The top mistake business leaders make when it comes to tech

  2. Leadership case studies from Netflix & Microsoft

  3. What a Digital Mindset really is & how to get one

Live online: 29 March 2023, 5 pm EST 

Register for this FREE masterclass

Spaces limited


Hosted by Sophia Matveeva, tech executive coach & Chicago Booth MBA. 


Contributed to Harvard Business Review, Forbes, Financial Times. Lectured at Oxford University, Techstars & London Business School etc

This session is ideal for:

  • Successful people who want to be even more successful
  • Leaders in companies going through digital transformation
  • Big Tech business leaders
  • Professional services experts who work with tech clients

Hi! I'm Sophia!


I am a non-technical founder, and I have co-created apps and algorithms that have been used by thousands, won App of the Day by Mashable, and were featured by Inc, the BBC and more.

I've set up the Tech For Non-Techies education community to help other non-technical professionals succeed in the innovation economy. You don't need to learn to code to have a great career, but you do need to know how to work with people who do. 

I've contributed to the Financial Times, The Guardian and Forbes on entrepreneurship and technology. I have also guest lectured at Chicago Booth, London Business School and the London College of Fashion to name a few.

I love helping new ideas come to life and I've advised the Blackstone x Techstars accelerator at the University of Texas, Chicago Booth’s New Venture Challenge and the Microsoft x London College of Fashion incubator, as well as many ventures and investors.

I hold an MBA from Chicago Booth, and a BSc (Hons) in Politics from Bristol.

I also speak Russian and French. I split my time between London and the South of France, where I play tennis and sail with huge enthusiasm and very little skill.


Live online: 29 March 2023, 5 pm EST 

Space is limited. Reserve your spot now.

Previous attendees said: 

  • “Super helpful content that can be applied to a wider range of professions, presented in a fun, personable way.”
  • “Love presenter's extensive knowledge and experience, and use of concrete examples to convey points”
  • “Presenter brought energy, humor & clarity.”
  • “The inspiration I needed to hear the stories of non-tech people getting involved in tech.”

*Feedback from University of Chicago alumni after this session was delivered at this legendary institution.


Live online: 29 March 2023, 5 pm EST 

Space is limited. Reserve your spot now.

Fru Bekefi

Second Home, Community & Innovation Programme Manager

Expect lots of actionable insights on what you need to know (hint, you won’t need to code). 

You’ll end up saving years in trial, error and making your own mistakes.

Irina Klokova

Management Consultant

I consider myself lucky that I have discovered Tech for Non-Techies.

Sophia helped me see some of the mistakes that could have been avoided on my personal journey to creating a tech product.
Her own experience gives non-digital native people like me some hope that we can also play roles in the new Digital Era.