In this FREE Masterclass, you will learn:

  1. Top 3 tech concepts for business leaders

  2. 3 Digital Leadership case studies

  3. How to use a Digital Mindset to have a great career

Live online: 28 November 2023, 12:00 ET / 5:00 pm GMT

Register for this FREE masterclass

Spaces limited


Hosted by Sophia Matveeva, tech executive coach & Chicago Booth MBA. 


Contributed to Harvard Business Review, Forbes, Financial Times. Lectured at Oxford University, Techstars & London Business School etc

This session is ideal for:

  • Leaders in companies going through digital transformation
  • Non-technical founders
  • Professional services experts who work with tech clients
  • Professionals who want to transition into careers in tech

Meet your instructor


Sophia Matveeva is the CEO & founder of Tech For Non-Techies, an education and executive coaching company. 

Sophia has contributed to the Harvard Business Review, Financial Times, The Guardian and Forbes on entrepreneurship and technology, and hosts the top rated Tech for Non-Techies podcast.

As a non-technical founder, Sophia has co-created apps and algorithms that have been used by thousands, won App of the Day by Mashable, and were featured by Inc, the BBC and more.
She has also guest lectured at the University of Chicago, London Business School, and Oxford University, and led the Blackstone x Techstars accelerator at the University of Texas at El Paso.
Sophia is a start-up mentor at the Chicago Booth Polsky Center of Entrepreneurship, and sits on the Advisory Board of Riviter, a generative AI company.
She holds an MBA from Chicago Booth, and a BSc (Hons) in Politics from Bristol. She speaks English, Russian and French.


Live online: 28 November 2023, 12:00 ET / 5:00 pm GMT 

Space is limited. Reserve your spot now.

Previous attendees said: 

  • “Super helpful content that can be applied to a wider range of professions, presented in a fun, personable way.”
  • “Love presenter's extensive knowledge and experience, and use of concrete examples to convey points”
  • “Presenter brought energy, humor & clarity.”
  • “The inspiration I needed to hear the stories of non-tech people getting involved in tech.”

*Feedback from University of Chicago alumni after this session was delivered at this legendary institution.


Live online: 28 November 2023, 12:00 pm ET / 5:00 pm GMT

Space is limited. Reserve your spot now.

Fru Bekefi

Second Home, Community & Innovation Programme Manager

Expect lots of actionable insights on what you need to know (hint, you won’t need to code). 

You’ll end up saving years in trial, error and making your own mistakes.

Irina Klokova

Management Consultant

I consider myself lucky that I have discovered Tech for Non-Techies.

Sophia helped me see some of the mistakes that could have been avoided on my personal journey to creating a tech product.
Her own experience gives non-digital native people like me some hope that we can also play roles in the new Digital Era.