163. Innovation vs Tradition

career strategy digital transformation innovation Aug 09, 2023

When should you innovate and when should you honour tradition?  The luxury industry answers this question all the time. 

Luxury businesses like Louis Vuitton have been around since the 1800s, but have found a way to thrive in the Digital Age. In this episode, you will learn how they've done it so you can apply their lessons to yourself.

You will learn:

  • Two key questions to ask to weigh up when to innovate 
  • How Burberry quadrupled its share price with digital transformation
  • Which industry keeps growing despite recession fears

Resources mentioned in this episode

  1. Innovate but How? The Pragmatist's Guide to Growth
  2. Luxury Goods Global Market forecast



Listen here on Apple

Listen here on Spotify


Join the Tech for Non-Techies membership and succeed in the Digital Age

Tech for Non-Techies clients 

  • Reach senior leadership positions in Big Tech firms
  • Lead digital transformation in established businesses
  • Create tech businesses as non-technical founders
  • Pivot into careers in venture capital

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]


Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

Sign up to our mailing list!

Be the first to hear about offers, classes and events