How I transitioned into a career in tech

Lots of smart people want to transition into careers in tech, but don’t know how to get started. If that sounds like you, then listen to how Alexandra Soroko went from finance to tech leadership.

Today, Alexandra is Head of Merchant Sales at Visa in France, and connects fintech companies, banks and Visa’s technologies to help some of the world’s largest companies process payments. In her role, she combines tech knowledge, marketing and finance skills. She started her career at JP Morgan, but didn’t let her lack of tech skills stop her.

Learning notes from this episode:

  • You don’t need to be an engineer, but you need a willingness to understand what lies beneath the surface if you want to succeed in a tech business,” says Alexandra
  • "If we don't have a vision, life just happens to us," says Alexandra. Before embarking on a transition into tech, think about your values and what you want from your next role. Alexandra’s six desires for her dream job were: market leading brand, growing tech market, a leadership position, balanced work schedule and international company. What do key attributes do you want in your dream tech job?
  • Learn the language of tech and combine that with building your network with people and companies that recruit for the job you want. 


If you want to transition into a career in tech, then apply for Sophia's How To Break Into A Career In Tech program.

In this program, you will learn you what you really need to know about tech to succeed as a non-technical professional, and work with Sophia to create a tailored career action plan and get her support throughout your journey. 




Listen here on Apple Podcasts

Listen here on Spotify.


Join the Tech for Non-Techies membership community. As a community member, you'll get:

  • Monthly coaching with Sophia Matveeva
  • Live masterclasses with global experts
  • Supportive Online Community
  • Library of masterclasses
  • Exclusive Resources & Perks

Learn more and sign up at


Say hi to Sophia on Twitter.

Following us on Facebook and Instagram will make you smarter. 



50% Complete

Sign Up

Get insights on what non-techies really need to know about tech to run companies, transition careers and make smart investments.