If you want to break into a career in tech, then you're in the right place. 

  • Do you want to know what opportunities there are to succeed in tech as a non-techie?
  • Do you know key technology concepts that you'll need to succeed in the tech sector?
  • Do you know how to use your professional experience to jump into tech?

The How To Transition Into A Career In Tech program will teach you what you really need to know about tech to succeed as a non-technical professional, help you come up with a tailored career action plan and support you throughout your journey. 


Hi I'm Sophia!

Read before applying


What I Bring To The Table 

I Have A Unique Perspective Based On Real Life Experience

I have a strong viewpoint developed from creating tech products and businesses, and helping other smart people do the same. I have been published in Forbes, the Financial Times, The Guardian precisely because I have a unique perspective. Being plain vanilla isn't me.

Yes, I have an MBA from Chicago Booth, but the thing that really sets me apart is that I put that theory into practice, and can tell you what really works, and how long it takes.

Not to mention my happy consulting clients - this is why clients hire me. 


What I Do Is Not For Everyone

I have a no non-sense and pragmatic approach. I do not believe that everybody has to learn to code. I don't think learning Python is going to make you a better innovator.

I want to help smart non-technical professionals succeed in the tech world, while using the core competencies they already have. 


Attitude is Everything:

Work is much more productive without the somber mood! In a world where everything is overly serious, I approach challenges with a fun, creative and a “how can we” attitude. Afterall, we should enjoy what we do :-) 

If I get any hint that you will not be fun to work with, will not follow through, or that you are not passionate about what you do, it’s a hard “no” for me.


Code of Conduct

Golden Rule of Mutual Respect

I am not your employee, I am your ally and partner. We are working together to help you succeed in the digital world, therefore we will treat each other with mutual respect.  

I will show up on time for our meetings, and you will have my full attention. I will treat you the way I would want to be treated, and I expect the same.


Rule of Clarity:

Open, honest and kind communication comes first. I will always share what is best for you, even if is not easy to hear. My coach does this for me, and I want to do the same for you.


Rule of Phones:

When I am working with you, you have my full undivided attention. My phone is in the other room. On our call, I expect the same from you, this is how we get things done. Because I don’t have my phone on me most of the time, I will not always answer when you call or text (although I will get back to you the same day). 


Rule of Value:

I am reassuringly expensive - I don't work for free and I don't give discounts. 

I love what I do, AND I love getting paid for what I do... I bet you love getting paid for what you do as well. (see the The Golden Rule above) 

Program costs range from $8,000 to $500, depending on how much 1:1 support you need.

The quickest results and the most fun will come from working together regularly. Obviously, the more individual the program, the higher the price. 

Yes! I want Sophia's help and expertise

  I have read and agree to the Code of Conduct above. 

Apply for Break Into Tech

Juan Pablo Regidor,

Head of Innovation,

Soluciones Integrales Administrativas y Técnicas

Sophia Matveeva 's knowledge is outstanding and I encourage anyone to seek for her advice.

Ali Jetha, Investor & Chicago Booth MBA

I find Sophia’s insights and advice very useful, as well as time-saving, helping filter the relevant aspects.

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