Do you want to be part of the Digital Revolution, but don't know how to get in?

Then How To Transition Into A Career In Tech is for you!

You will learn core tech innovation concepts and create a roadmap for how to get into an exciting digital role.

Enroll now

How to transition into a career in tech

Learn core concepts, make an action plan and join the Digital Revolution!


Go from aspiration to action!


Enroll now
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Nasi Rwigema, London Business School MBA

At London Business School, we built a six month programme dedicated to helping students transition into tech. Tech for Non-Techies was one of the most valuable workshops we ran through the program.

I want this too. Sign me up!
  • Do you want to transition into a career in digital but don't know how to get started?
  • Are you wondering what the best opportunities are for non-techies in digital innovation?
  • Are you ready to take action to build the career of your dreams?

In this course, you will discover career options for non-technical professionals in digital, learn how to build a career transition plan and start taking action immediately.


  • Have a clear action plan with milestones to transition into your dream digital career
  • Understand the different options available and their growth prospects
  • Take the first practical steps to transform your career


In this course you will learn


1) Learn core concepts

  • Introduction to key tech concepts
  • UX design, tech stack basics
  • What the no code revolution is and why it matters
  • BONUS Session: Product Management basics taught by Rags Vadali, Product Manager at Meta (ex Google) and Chicago Booth MBA

2) Know your options

  • What product managers do & how to become one
  • User facing roles
  • Strategy and marketing roles 
  • Why you don't have to work in tech to work in digital

3) Make a plan & take action

  • How to build a useful network
  • Which classes & courses to take, and what you can ignore
  • What to do today, in 3 months and in 6 months

This course assumes no prior knowledge of technology.


The details:

The course consists of three modules, split over three weeks. You will get pre-recorded videos, written material, suggested reading and homework each week to solidify your learning. 

  This course is great for:

  • MBA students who want to transition into careers in digital
  • Smart professionals who want to succeed in today’s innovation economy
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Course Guide

Downloadable materials for each module

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Curated resources

Recommended reading, podcasts & videos to enhance your learning. 

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Give me knowledge. Give me confidence. Enroll me now!
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Samantha Constance

University of Chicago,

Career Development


Sophia provided insights on how to effectively work in the tech business without having a tech background for the UChicago alumni community

She was a wonderful presenter providing actionable and motivating tips for fellow UChicago alumni.

We loved working with Sophia!

Hi, I'm Sophia


I am a non-technical founder, and I have co-created apps and algorithms that have been used by thousands, won App of the Day by Mashable, and were featured by Inc, the BBC and more.

I've set up the Tech For Non-Techies education community to help other non-technical professionals succeed in the innovation economy. You don't need to learn to code to be part of digital transformation, but you do need to know how to work with people who do. 

I've contributed to the Financial Times, The Guardian and Forbes on entrepreneurship and technology. I have also guest lectured at Chicago Booth, London Business School and the London College of Fashion to name a few.

I love helping new ideas come to life and I've advised the Blackstone x Techstars accelerator at the University of Texas, Chicago Booth’s New Venture Challenge and the Microsoft x London College of Fashion incubator, as well as many ventures and investors.

I hold an MBA from Chicago Booth, and a BSc (Hons) in Politics from Bristol.

I also speak Russian and French. I split my time between London and the South of France, where I play tennis and sail with huge enthusiasm and very little skill.

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I'm impressed. Sign me up!
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Irina Klokova,

Management Consultant

I consider myself lucky that I have discovered "Tech for Non-Techies" platform created by Sophia Matveeva (recommended by my friend).

She helped me see some of the mistakes that could have been avoided on my personal journey to creating a tech product.

Sophia has a talent for explaining complicated tech concepts with simple words. Her own experience gives non-digital native people like me some hope that we can also play roles in the new Digital Era.


Sophia's Story


When I got the admissions letter from Chicago Booth, I thought life was going to be sorted. Or at least my career! 

The University of Chicago Booth School of Business was consistently ranked as the global #1 business school by Business Week and The Economist, so I was feeling pretty smug.

My plan, as I wrote in my admissions essay, was to get to business school, come up with a brilliant startup idea, get a team together, get funding and leave with an MBA and a startup. Naturally, world domination would follow.

By this point, I had worked in a top financial PR company, had a stint in a private equity firm in London and worked in India. I had very little knowledge of the tech sector, but it seemed to be where all the opportunity was coming from. 

I desperately wanted to join the tech boom, and spent most of business school testing various ideas for tech startups. Eventually, the beginnings of an idea for a retail tech business began to take place.

I managed to convince some of my classmates to join me and, through sheer bloodymindedness, we got into the Chicago Booth New Venture Challenge, the top academic accelerator in the United States.

The problem was, none of my classmates actually new how to build the thing we were pitching. Naturally, we didn't get very far in the accelerator, but again, through more persistence and bloodymindedness, I managed to raise some angel funding and marched bravely towards global tech domination. 

This is when disasters began to strike. I worked with a part time CTO, who was planning to raise his Big Tech job when we had raised more money. He said words to me I did not understand.

I looked them up on Google and watched endless YouTube explanations, but that left me more confused. I signed up and paid for coding courses, which I either hated and completed or failed to finish and wallowed in guilt. 

There are plenty of courses helping you to retrain to become a developer or a data scientists, but that's not what I needed. I needed to know how to work with technical professionals to deliver a product into users' hands. 

I ended up learning how to hire and work with developers, designers and data analysts on the job. It was a hard, painful and expensive journey, but when I was going through it, there was no other way.

I began writing about what I was learning in Forbes, and when my article What Non-Technical Founders Really Need To Know About Tech reached thousands in less than a day, I realised that I was not alone.

I began giving talks to help non-technical entrepreneurs get the skills and confidence to build their tech ventures. I taught University of Chicago alumni, spoke at the Mayor of London's international trade promotion agency London and Partners and at entrepreneurial hubs like WeWork. 

One day, an MBA student from London Business School came to my talk and found it so useful, he convinced London Business School to host the course. 

Since then, the students have used my courses to create their first products, transform their careers and innovate at the world's largest companies.

I believe it is not only possible but desirable for people without computer science backgrounds to be an active participant in today's digital economy. 

I like it. Sign me up!
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Ali Jetha, Investor & Chicago Booth MBA

As an angel investor in technology, I find Sophia’s insights and advice very useful, as well as time-saving, helping filter the relevant aspects. Thank you!

General price


  • 3 week course of exclusive content on how to transition to a career in tech. 
  • Curated reading & podcast list 
  • Lifetime access to the course
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