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33. What Is A Product? Feb 10, 2021

When was the last time you said to yourself "today, I really want to use a glass?" Probably, never.

Yet, you've used a glass many times to solve the problem of bringing a liquid to your mouth.

In the context of technology, it’s so easy to think of a product as an app, or a site or an...

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5. Top Mistakes Non-Technical Founders Make Nov 25, 2020

In this episode Sophia Matveeva covers the top five mistakes non-technical founders make, most of which she made herself. 

The main five mistakes to avoid are:

  • Don’t make developers your first hires. Your first hire should be a User Experience designer
  • Don’t confuse...
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Author

Sophia Matveeva

Author

Sophia Matveeva is the CEO & founder of Tech for Non-Techies, an education company and consultancy. Sophia helps corporates up skill their teams for digital transformation and teaches non-technical innovators how to bring their ideas to life. Taught at London Business School, Oxford University, the University of Chicago and leading corporates and accelerators.

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