Non-Technical Founders Don’t Need to Cod‪e‬ Mar 12, 2021

In this episode, Sophia Matveeva spoke to serial entrepreneur and NASDAQ company board member Alexandra Charters Zubko. Alexandra co-founded Triptease, a global software as a service company with offices in London, New York and Singapore, which has raised $28 million in venture funding.

This is a g...

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33. What Is A Product? Feb 10, 2021

When was the last time you said to yourself "today, I really want to use a glass?" Probably, never.

Yet, you've used a glass many times to solve the problem of bringing a liquid to your mouth.

In the context of technology, it’s so easy to think of a product as an app, or a site or an algorithm. But, t...

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5. Top Mistakes Non-Technical Founders Make Nov 25, 2020

In this episode Sophia Matveeva covers the top five mistakes non-technical founders make, most of which she made herself. 

The main five mistakes to avoid are:

  • Don’t make developers your first hires. Your first hire should be a User Experience designer
  • Don’t confuse product metrics with busines
  • ...
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