123. To thrive in the Digital Age, change how people see you

career strategy Nov 02, 2022

To succeed in today’s economy, you simply have to speak tech. But, if nobody knows about your new digital skills, you won’t become a digital leader.

This is why, to go from traditional business manager to digital leader, you need to actively work on changing your professional image.

Here are three hacks to help you change perceptions today:


1) Update your LinkedIn profile

For senior level opportunities, candidates are not expected to apply – they need to be found. Executive recruiters use LinkedIn to find candidates, so make sure that your profile positions you for digital leadership.

This is also a must do for entrepreneurs and those not looking for their next job. Professional opportunities like new clients and employees come to us via LinkedIn, so make sure your profile portrays you as a digital leader.

The most important part of your LinkedIn profile is the tagline under your name. Put key words relevant to your experience and the digital roles you aspire to.

For tagline format, see Sophia Matveeva’s LinkedIn profile here

Sophia shares more tips on how to update your LinkedIn profile in the podcast, so make sure to have a listen (links below).


2) Share content on digital disruption

Sharing content about how digital technologies are changing your industry is a simple way to  upgrade your professional image.

For the quickest way to do this, share an article you have already read on digital technologies and add a couple of sentences on why you found it interesting. Make sure to share content from prestigious professional publications, like the Harvard Business Review, the Financial Times and Wall Street Journal.

You could start by sharing Sophia’s Harvard Business Review article: Coding Isn’t a Necessary Leadership Skill — But Digital Literacy Is.


3) Host events

Host events on how digital technologies are impacting your industry.

As a panel moderator, you get to ask the questions, but you don’t have to know the answers. This is a great way to build your knowledge, network and go from being seen as a traditional business manager to a digital leader.

For example, if you work in real estate investing, host a session how technology has changed the industry. Ask a VC, a founder and a digital expert to join your panel.

If you want Sophia to join your panels, contact her on LinkedIn or email [email protected]



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Why Tech for Non-Techies isn't for everyone

To hear what Liz Jin, a lawyer at Google, has to say about working with Sophia, watch this video.


Tech for Non-Techies clients 

  • Reach senior leadership positions in Big Tech firms
  • Lead digital transformation in established businesses
  • Create tech businesses as non-technical founders
  • Pivot into careers in venture capital

If you want to have a great career in the Digital Age, then APPLY FOR A CONSULTATION CALL.


What happens when you apply for a consultation call:

  1. Sophia and her team will look through your application. If they genuinely think Sophia could help you, you will get a link to her calendar..
  2. You will have a 20 – 30 minute call to discuss your goals and see if you are a good fit for each other. 
  3. If we establish that Tech for Non-Techies courses + coaching could help you and believe we would enjoy working together, we will discuss a relevant approach to suit you.
  4. The aim of the call is not to sell you on anything that is not right for you. We both win if you get results, but we both lose if you don’t.

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]


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