Making The Most Of Turbulent Times: Pivots and Opportunities

business strategy career strategy entrepreneurship Mar 20, 2020

None of us expected this week. We were going to go on vacation, speak at conferences and pitch new clients. And now, we are sitting at home, seeing a constant stream of frightening news flow.

And yet, I am choosing to see this as an opportunity, both for my career and my businesses. Sure, I have lost some revenues, but I have already made pivots to other sources which are on the way up.

I honestly believe this time could be THE time you look back at and see it as the time that propelled you forward. This isn't some hippy law of attraction bullsh*t, this is about evaluating how you can position yourself and your business to serve people in a new environment. 

As a knowledge worker, you are the product. Your skills, your reputation and your network is why you get hired. This time is an opportunity to enhance all of those. 

As a knowledge worker, you are the product. This is the time to invest in that product, by enhancing your existing skills or learning something new. Many of you are already doing it with online courses and new books. If you want to use this opportunity to learn how apps and sites are made, you might like the Tech For Non-Technical Founders course I run.

This time also a great opportunity to establish yourself as a recognised expert. Many people are bored and feeling disconnected. Most are looking for guidance. This makes audiences more receptive than ever to hear your message. What knowledge can you share that they need right now? Can you organise and lead an online community?

Here are some of the sectors and opportunities I see today:

  • Online learning
  • Podcasts 
  • Online communities:
  • At home health e.g. Peloton or YouTube workouts
  • Fashion / retail: athleisure but not clothes rental
  • Home DYI
  • Financial awareness

This is just a short list. There is so much more.

As promised, here are the resources I mentioned in our session:


Let’s get through this and emerge like the phoenix from the flames – stronger and brighter than ever.

If you want more free learning, then join my live webinar on the Non-Technical Founder's Introduction To Tech on Monday 23 March. Here is the link to register:

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