You can login to Bumble with Facebook and Uber uses Google maps. This happens because Uber's servers are connected to Google via a special widget called the API.
In this podcast episode, Sophia Matveeva teaches what APIs are and how companies can use them to grow users and revenue. This is a great episode if you want to see an example of when tech strategy is also business strategy.
APIs are certainly not a concept that should be left to the techies alone.
Learning notes:
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Photo credit: Photo by Priscilla Du Preez on Unsplash
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