Two hours.
One conversation that changes your next move.
A single, high-impact session designed to bring precision and strategic clarity to whatever you're facing right now — a decision, a pivot, a launch, a reinvention.
Anyone can build a version of what you're building. That was never the hard part, and it's getting easier by the month.
What's actually rare is the judgement to know what's worth building, and the positioning to be trusted with it before you've proven anything.
That's what this session is for.
This is for you if…
What to expect
Two hours, focused entirely on the question you most need answered.
Ahead of the call, I'll send you a little bit of homework.
I pair your responses with my own research into you and your work, so I walk in already understanding the terrain.
That means the two hours go straight to what matters — not context-setting.
In the room, we work on the actual problem: the product decision, the positioning question, the reinvention, the next big step.
I bring two decades of product thinking, strategic positioning, and operational judgement, applied directly to your situation.
And I tell you what I actually think — not the diplomatic version.
Two hours sounds short.
It is enough because most of what keeps people stuck isn't a lack of time — it's a lack of clarity and an outside perspective sharp enough to cut through it.
The homework and research do the slow work before we sit down, so the two hours themselves go straight to the decision, not the throat-clearing.
I've watched genuinely stuck, overwhelmed operators leave with a plan they didn't have walking in.
You're not here because you're incapable.
You're here because you're good, and "good" has stopped being enough to get you where you're capable of going.
This session tends to suit:
- 01Senior executives deciding on a strategic move — a pivot, a new division, a bet on where the business or the technology is heading
- 02Founders working through product strategy, positioning, or how to build credibility ahead of a raise
- 03Consultants and advisors with real expertise that hasn't yet translated into the fees, platform, or client tier it warrants
- 04Anyone at a genuine inflection point — a reinvention, several disparate projects that need a throughline, a decision they don't want to get wrong
Whatever the question is, you bring it. That's what the two hours are for.
You'll leave with
Clarity on the actual problem — often not the one you walked in with.
My direct point of view on it.
A concrete plan you could execute entirely on your own — whether that's a positioning strategy, a product decision, or your next move.
I'm Sophia Matveeva, founder and CEO of Tech for Non-Techies.
I'm founder and CEO of Tech for Non-Techies, an executive education and advisory firm trusted by Oxford University, Microsoft, Techstars, and the Royal Bank of Canada.
As a non-technical founder, I co-created apps and algorithms used by thousands of people worldwide and raised investment — which means the product thinking I teach is operational, not theoretical.
Earlier, I ran investor relations, government relations, and public relations at a private equity firm, reporting directly to the CEO, through a period when the market shifted underneath us and the strategy had to be rebuilt at speed. I know what it costs to be right too late, and what it takes to reposition fast and correctly.
I guest lecture at Oxford, London Business School, and Chicago Booth, and have spoken at GITEX, Cannes Lions, and private executive forums. My work has appeared in the Financial Times, Harvard Business Review, and Forbes. I hold an MBA from Chicago Booth and sit on the Advisory Board of Riviter, which uses AI to predict consumer trends for the world's largest brands.
The strategy in this session is the one I have used to build my own business and career — not a framework I researched for a keynote.
What clients say
Sophia excels at helping you take a germ of an idea and giving it direction so it produces an outcome consistent with your goals. She accomplishes this while keeping you grounded and focused so you don't idly wander down paths that will not yield results. I especially appreciate Sophia's holistic approach to business coaching — recognising that all elements of your life impact your professional success. And, of course, like all good coaches, she motivates you to take ownership and be accountable for continuous progression in your professional pursuits.
Joy Butler
Lawyer
Sophia's knowledge is outstanding and I encourage anyone to seek out her advice.
Ali Jetha
Angel Investor & Chicago Booth MBA
Beyond just the tactical and strategic insights, what stood out about Sophia was that she genuinely cares about her clients. She expanded the scope of our discussions to include tactical steps on what I could do to put myself in a strong position to succeed.
Juan Pablo Regidor
Head of Innovation, Soluciones Integrales Administrativas y Técnicas
That conversation didn't just help me refine my passion — it helped me make sense of the thoughts in my head. For me, the session was a moment of clarity. Sophia helped me quiet the noise about my way forward professionally.
Adam Das
Intel
Sophia is excellent at teaching the world of tech to non-technical professionals, and the session went far beyond tactics into real strategic positioning.
Edima Inwang
Business Analyst, Digital Transformation
A single, focused two hours — priced as advisory work
Strategy Session with Sophia Matveeva
Two hours, focused entirely on the one question you most need answered — a decision, a pivot, a launch, a reinvention.
- Pre-session homework, paired with my own research into you and your work
- Two focused hours on the actual problem — not context-setting
- Two decades of product thinking, positioning, and operational judgement
- My direct point of view — not the diplomatic version
- A concrete plan you could execute entirely on your own
This is priced as advisory work, because that's what it is. I take a limited number of these sessions personally each quarter.
What happens when you book
You'll get a link to my calendar and an introduction to my assistant for any scheduling logistics.
You'll also hear from me directly by email with a few questions to get the most out of our two hours — and your chance to ask me anything beforehand, so the session goes exactly where you need it.
Two hours. One conversation that changes your next move.
Bring the decision you don't want to get wrong. That's what the two hours are for.
